Where great ideas meet results….

2015 2nd Quarter HR Florida

Membership Update

Debbie Auger, PHR, SHRM-CP, HR Florida Membership Director

Dorothy Knapp, MS, SHRM-SCP, SHRM Field Services Director

Agenda

Welcome – Thank you for your time!

Rollcall – Who’s sharing?

April Membership Report

Young Professional Toolkit

SHRM Certification – How can it help?

Share – social media? How can it help?

Share – Your Ideas….

Mark your calendars…

2nd Quarter June 16, 20153rd Quarter September 29, 20154th Quarter November 10, 2015

Roll Call….

Who’s here to C A S E today????

… Jacksonville SHRM… Greater Miami SHRM… Greater Orlando SHRM… Space Coast HR Assn… HR Tampa… HRM Assn. of Palm Beach Cty… Greater Pensacola SHRM… HR Assn. of Broward Cty… Sarasota-Manatee HRA… Mid-Florida SHRM… North Central Florida SHRM… HRMA of SW Florida… Suncoast HR Mgmt. Assn… South Brevard SHRM… Treasure Coast HRA… Big Bend SHRM… Ocala HR Mgmt. Assn… Bay County SHRM… St. Lucie County HR Assn… SHRM Emerald Coast… HR Collier… HRMA of Martin County… Lake-Sumter SHRM… Charlotte County SHRM… SHRM-Volusia/Flagler… Florida Keys SHRM… Nature Coast HR Society… SMA South Florida

“Copy And Steal Everything”

SHRM Membership Report (April‘15)

Requirements for 2015Star: 0% - 2.9% Growth

Superstar: 3+% Growth

Growth over 12/31/14 SHRM membership

Does not include: student SHRM members , multi-members, expired SHRM members

SHRM members who are members of your chapter, but are not appropriately coded to the chapter

Chapters that fall below 25 members and/or below 51% of its membership as SHRM members will be at risk of losing their SHRM affiliation.

By December 31, 2016

Young Professionals (YPs)

• 34% - Of the American workforce in 2014 composed of Millennials

• “Digital Natives” – leading the way of the digital era – facebook, twitter,

• Most educated - generation of young adults in American history

• 15,000 SHRM members < 30 yrs old

• 19,000 SHRM student members

http://www.shrm.org/communities/yp/pages/default.aspx

Attract, Engage & Retain

• Membership growth – attract, engage and retain YP’s for future of chapters/SHRM – succession planning

• New Ideas – new perspective on important HR issues

• YP Special Interest Groups – online discussions to keep YPs engaged

• Mentor Programs – create mentor programs with a seasoned member

• Feedback – solicit feedback from YPs

• Social Networking Sites – build – they will come• http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Do

cuments/Membership_Recruitment_and_Retention_Toolkit.pdf

Engagement of YPs

Healthy Mix – of Professional/educational and relaxed social events (mixers, happy hour, bowling, morning meetings, community service projects…)

YP Idea Swap – opportunities for YPs to gather and discuss successes and challenges they have

Recognition – at events or meetings – time to socialize

YP Director – consider position – or marketing position

Programs – YPs have great new perspectives for programs

http://www.shrm.org/communities/volunteerresources/pages/succplg.aspx

Marketing TipsUse as few words and many strong images

Think in text-messaging formatCommunicate FrequentlySurvey your current YPs

Interview YPs – what do they want professionally and personally?YPs value lifestyle and relationships at work

Include them in strategic plansUSE TECHNOLOGY!!!!

Use videosAdd value to their membership – ask their opinions often

Information that helps them advanceInformation not found in a book or the internet

Resources VLRC – Volunteer Leader Resource Center

• http://www.shrm.org/vlrc

Membership Core Leadership Area - http://www.shrm.org/communities/volunteerresources/pages/membershipcla.aspx

SHRM Membership Recruitment & Retention Toolkit• – YOUR MEMBERSHIP HANDBOOK!

SHRM’s Social Media Starter Toolkit –• http://www.shrm.org/communities/volunteerresources/resourcesforchapters/

pages/socialmediastartertoolkit.aspx

The New SHRM Credenti Hoals

We’ve created the SHRM-CP and SHRM-SCP to:

o Encourage HR professionals to acquire the knowledge and behaviors required for effective performance and career success;

o Establish a certification that is highly relevant to employers, and meets the needs of business;

o Create a new universal standard for HR – it’s about practicing HR with the competencies needed to be a successful business leader, seeing your organization’s goals and strategies through an HR lens.

We believe these new credentials will become the globally-recognized standard of excellence in HR.

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Grow Membership with the SHRM Certification

Over 44,000

are now SHRM-

Certified!!

SHRM HR Competency Model

The SHRM HR Competency Model is the way students are learning today and organizations are functioning

The learning opportunities are tremendous – great membership attraction

13www.shrmcertification.org

Based on Competencies

Preferred Provider Program Benefits

Award PDCs for individual HR programs, without pre-approval from SHRM

Publicize itself as a SHRM Preferred Provider

Use the SHRM Preferred Provider seal on materials

Include program offerings in a searchable database

Be listed in a directory of SHRM Preferred Providers

SHRM members are out there waiting to be “invited” to join – contact them!

www.shrmcertification.org for more information

SHRM Overview

Post the Preferred Provider Seal and statement on your chapter website

[Chapter/State Council Name] is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

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Your turn to share…. Checkout the Growth!

Tampa – 3.95% Growth!

Palm Beach Cty – 3.40% Growth!

Broward Cty – 7.74% Growth!

Please tell….

Debbie Auger, SHRM-CP, PHR

Debbie.Auger@hrflorida.org 800-859-2077 x2020 (w)

850-572-3945 (c)

2015 HR Florida Director of Membership

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Dorothy Knapp, SHRM-SCP

Field Services Director – Southeast Region AL, FL, GA, MS, NC, SC, PR, Bermuda & Bahamas

Dorothy.Knapp@shrm.org

703-535-6199

Crystal AdairMember Engagement AssociateSoutheast RegionAL, DC, FL, GA, KY, MS, NC, SC, TN, VA, WV, Puerto Rico, Bermuda & BahamasCrystal.Adair@shrm.org 703-535-6370

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Thank you and see you in August!