Where Every Day is the Weekend - Cottage Lifecottagelife.com/.../02/CottageLifeEastMediaKit.pdf ·...
Transcript of Where Every Day is the Weekend - Cottage Lifecottagelife.com/.../02/CottageLifeEastMediaKit.pdf ·...
Where Every Day is the Weekend
REACH AFFLUENT CANADIAN SPENDERS
CONNECT WITH CANADIAN COTTAGERS IN
THEIR #1 DESTINATION
EXPLORE INTEGRATED OPPORTUNITIES ACROSS
ALL OUR PLATFORMS
Media Kit 2017
Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9
416 646-4434
cottagelife.comDISPLAY UNTIL MARCH 5, 2017
Get Outside!50+ WAYS TO EMBRACE THE MAGIC OF WINTER
WINTER 2016/17 $6.99
+BEST COTTAGE
PHOTOS OF 2016
SIP A DELICIOUS
HOT DRINK
P. 81
25 COTTAGE
GIFTS
WOLVES IN CRISIS
THE COOLEST HOT TUBS
SNOWMOBILE BUYER’S GUIDE
Total brand footprint 1,700,000Print 1,430,000Digital 445,000(Source: Vividata, 2016 Q2)
Reader profile Female 51%Male 49%(Source: Vividata, 2016 Q2)
Publishing frequency6 issues per yearDelivered to home address
Best In Class Cottage Market MagazineThe consistent winner of multiple national and international awards since 1988
MEDIA KIT 2017
Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9
416 646-4434
2017 Editorial Line-Ups
Spring
THE ADVICE ISSUE→ What every cottager, new and old, needs to know.
Summer
THE FUN ISSUE→ How to have (even more) fun at the lake.
MayTHE ULTIMATE GRILL GUIDE→ Easy answers to your burning barbecue questions.
Fall
THE DIY ISSUE→ It’s easier than you think: How to embrace the work and become a cottage DIYer
Early Summer
CANADA 150→ Cottagers love Canada!
WinterCELEBRATE WINTER ISSUE→ Don’t hide from it, embrace it! Ways to love the cold season.
Space close March 6
Material due March 15
Mail release date April 6
Digital release date April 13
Inserts due March 23
Space close July 26
Material due August 4
Mail release date August 30
Digital release date September 7
Inserts due August 15
Space close January 24
Material due January 30
Mail release date February 23
Digital release date March 2
Inserts due February 9
Space close May 25
Material due June 5
Mail release date June 28
Digital release date July 6
Inserts due June 14
Space close April 13
Material due April 25
Mail release date May 18
Digital release date May 25
Inserts due May 4
Space close October 5
Material due October 18
Mail release date November 9
Digital release date November 16
Inserts due October 26
MEDIA KIT 2017
In every issue: Food and Feast, Workshop, Design, Waterfront.
2017 National AdvertisingNational Advertising Rate Card No. 30. Effective January 1, 2017
2017 National Rates (Gross)
2017 Publishing Schedule
National advertisers will see their ad in both the print and digital edition of Cottage Life
1 × 3 × 6 ×
Full Page $13,500 $13,000 $12,500
DPS 25,250 24,500 23,750
IFC Spread 29,000 28,200 27,350
IFC 17,425 16,900 16,500
IBC 14,750 14,300 13,900
OBC 17,425 16,900 16,500
2⁄3 Page 9,950 9,700 9,400
½ Page 8,500 8,300 8,100
1⁄3 Page 6,650 6,450 6,300
½ Page Spread 15,300 14,850 13,900
Issue Space Closing Material Closing Mail Date
Spring The Advice Issue January 24 January 30 February 23
May The Ultimate Grill Guide March 6 March 15 April 6
Early Summer Canada 150 April 13 April 25 May 18
Summer The Fun Issue May 25 June 5 June 28
Fall The DIY Issue July 26 August 4 August 30
Winter Celebrate Winter Issue October 5 October 18 November 9
Advertise with us:
In every issue:✓ Fabulous food, decor & design tips
✓ Workshop DIY
Total national circulation: 68,210 Source: CCAB March 2016
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
Printing Method Computer-to-Plate / Web Offset
Bindery Method Perfect Bound
Book Trim Size 8" × 10.875"
Non-Bleed Page 7" × 10"
Bleed Page 8.25" × 11.125"
Bleed ½ Page 8.25" × 5.5625"
Non-Bleed DPS 15" × 10"
Bleed DPS 16.25" × 11.125"
MECHANICAL INFORMATION STANDARD UNIT SIZES
Safety Margins: Keep .25" safety margin in from edge on all live matter. Allow additional .125" gutter safety per page on live matter that crosses the gutter.
Ad Size Non-Bleed
Trim Size for Bleed Ads
Full Page 7" × 10" 8" × 10.875"
2∕3 Page 4.5" × 10" 4.9375" × 10.875"
½ Page (horizontal) 6.8125" × 4.8125" 8" × 5.3125"
1∕3 Page (vertical) 2.1875" × 10" 2.6875" × 10.875"
1∕3 Page (square) 4.5" × 4.8125" n/a
DPS 15" × 10" 16" × 10.875"
½ Page Spread 15" × 4.8125" 16" × 5.3125"
Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We accept PDF-x1a and PDF-x4 files (ensure that files are 300 dpi).• Document built to trim size must include .125" bleed.• Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less than 12 point is not
suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.
• Ink density for all four colours must not exceed 280%.• Supply single pages and not spreads. Single pages should be no more than
trim plus bleed.• Supply ad material via AdDirect ad portal.• Advertisers and/or advertising agencies assume full responsibility for
all content of advertisements and any claim made against Cottage Life because of such content.
• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.
• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.
Payment Terms Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Adver-tisers will be invoiced upon publication date, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.
Copy and Contractsa. No cancellations accepted after space closing date.b. Rates quoted are for space only and assume Advertiser supplies final files
meeting Publisher’s specifications.c. All contracts, material, and insertion orders are to be sent to Cottage Life
magazine, 130 Merton Street, Toronto, ON M4S 1A4. The Publisher will not accept responsibility for material lost or damaged en route.
d. Frequency discounts are based on a contract period of 12 consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.
e. Earned rates will apply, except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate.
f. The acceptance or execution of an order is subject to the Publisher’s approval.
g. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies.
h. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full liability for all electronic advertising material submitted, printed, or published.
i. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher.
j. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specifications or after material closing date.
k. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing, or distributing Cottage Life.
l. The Publisher will not be responsible for any advertising materials not requested for return within one year of previous usage.
m. All advertising material produced by Cottage Life will remain the property of Cottage Life until paid for, in full, by the Advertiser.
n. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.
Production ManagerJodi Brooks 416-599-2000 ext. [email protected]
Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 [email protected]
2017 National AdvertisingMechanical Specs
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
2017 Cottage Properties AdvertisingRates & Dates
2017 Cottage Properties Rates
2017 Publishing Schedule
Size 1–2 times 3–5 times 6 times
Double (supplied) $379 $359 $333
Triple (supplied) $528 $502 $477
Quadruple (supplied) $651 $620 $589
• Supplied ads are sent to Cottage Life in accordance with our material specifications as outlined on the back panel of the rate card.
Realtor ProgramPurchase gift subscriptions of Cottage Life magazine for your favourite clients at discounted rates.
Issue Space Closing Material Closing Mail Date
Spring The Advice Issue January 24 January 30 February 23
May The Ultimate Grill Guide March 6 March 15 April 6
Early Summer Canada 150 April 13 April 25 May 18
Summer The Fun Issue May 25 June 5 June 28
Fall The DIY Issue July 26 August 4 August 30
Winter Celebrate Winter Issue October 5 October 18 November 9
The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.
CirculationEast Circulation: 62,116 Source: CCAB March 2016
Cottagers are a lucrative market
for advertisers, and The Cottage
Properties section is the perfect
place to reach prospective buyers
and renters. Featured in every issue of
Cottage Life, this section is designed
specifically to promote cottage real
estates sales and rentals. Cottage Life
is well positioned to deliver a larger
targeted audience to agents, brokers,
property renters and owners.
Payment Policy for all Cottage Properties AdvertisersPayment in full (VISA, MasterCard,
Amex, or cheque) must be included
with your order and received in our
office by 3 p.m. on the space closing
date of each issue.
Frequency discounts are based on
a contract period of 12 months
commencing with the Advertiser's
first insertion. Short-rating will apply if
cancellations occur.
In every issue:✓ Fabulous food, décor & design tips
✓ Workshop DIY
Advertise with us:Mylène Tomkin Account Executive, Multi-Platform Specialist416-440-7272 [email protected]
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
2017 Cottage Properties Advertising Mechanical Specs
Material Requirements Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. • We accept PDF-x1a and PDF-x4 files (ensure that
files are 300 dpi).• Images should be a minimum resolution of
300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to
CMYK.• Type should be a minimum of 8 point. Reverse
type less than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.
• Ink density for all four colours must not exceed 280%.
• Please be sure to include trim and crop marks on your file.
• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.
• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.
• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.
IMPORTANT NOTE: ANY EXCEPTIONS TO THESE SPECS MUST BE APPROVED BY PUBLISHER PRIOR TO SENDING
Material conversions and customs-brokerage costs will be billed net as production charges.
Custom Ad Rates
(created by Cottage Life)
Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.
Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.
Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.
Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.
Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.
Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.
Guidelines for an Effective Ad
Generally, for double and triple units,
we suggest you provide a logo, one
photo and no more than 50 words
of copy, including your contact
information. Make a trial setup of
your ad by drawing up an ad frame—
refer to the unit size chart at left for
dimensions—and handwriting your
information into it. If you can’t make it
fit, chances are neither can we.
COPY Too much copy is worse than
too little. Readers are less inclined to
read your ad if it looks complicated or
if the type is too small. Remember, the
purpose of your ad is to get consumers
who have an interest in your property
or service to call you. Our staff will
gladly work with you to ensure that
your message is getting across.
LAYOUT If you have ideas about
how the finished ad should look,
please send along suggestions and/
or a sketch of your proposed layout.
If not, we will design your ad for you
and allow you to approve it before it is
published.
FINAL ASSEMBLY Cottage Life’s art
department cannot start producing an
ad until all the ad components are in
our offices and final copy and layout
options have been decided.
Additional changes mean additional charges:Included in the Custom Advertising
rates are ONE design and electronic
assembly, plus TWO opportunities to
alter type or copy. Requests for any
additional changes to either copy
or design will be billed additional
production charges.
Size Dimensions
Double 2.125" wide × 1.625" deep
Triple 2.125" wide × 2.5" deep
Quadruple 2.125" wide × 3.375" deep
Standard Cottage Properties Unit Size
Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 [email protected]
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
2017 Showcase AdvertisingRates & Dates
2017 Showcase Rates
2017 Publishing Schedule
Size 1 time 2 times 3 times 4 times 5 times 6 times 7 times*
Single (supplied) $1,097 $1,020 $861 $830 $805 $774 $743
Double (supplied) $1,922 $1,804 $1,521 $1,464 $1,425 $1,363 $1,343
Triple (supplied) $2,624 $2,450 $2,137 $2,017 $1,942 $1,866 $1,845
* The 7x rates are extended to advertisers booking all six issues and who are participating in the 2017 Cottage Life Show(s).
Extend your reach on cottagelife.comNew for 2017: Add a digital plan to your Showcase package
100,000 run of site impressions
$2,000
Big Box on the Dockside weekly e-newsletter
$1,200
Issue Space Closing Material Closing Mail Date
Spring The Advice Issue January 24 January 30 February 23
May The Ultimate Grill Guide March 6 March 15 April 6
Early Summer Canada 150 April 13 April 25 May 18
Summer The Fun Issue May 25 June 5 June 28
Fall The DIY Issue July 26 August 4 August 30
Winter Celebrate Winter Issue October 5 October 18 November 9
In every issue:✓ Fabulous food, décor & design tips
✓ Workshop DIY
The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.
CirculationPaid Circulation: 68,210 Source: CCAB March 2016
Readership: 1,430,000Source: Vividata 2016 Q2 Persons 12+
*TFP = Total Footprint (Print + Digital Format)
Cottagers are a lucrative market for advertisers to reach. Cottage Life readers are dual home owners with high house-hold income and high net-worth. Align your product in every issue with a market that looks to Cottage Life as the go-to resource. Showcase is a special display section for direct and retail advertisers.
Payment Policy for all Showcase AdvertisersAll advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication with terms of net 30 days, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.
Pre-authorized Payment Discount Program: Provide credit card pre-authorization (or post-dated cheques) for payment of each insertion of your contract at time of booking and receive a $50 discount per insertion. Payment will be charged on date of invoice date of each insertion. (Exception: first insertion for first-time advertisers will be charged at time of booking). Consult your Account Manager for more details.
Frequency discounts are based on a contract period of 12 months commencing with the Advertiser's first insertion. Short-rating will apply if cancellations occur.
Advertise with us:Mylène Tomkin Account Executive, Multi-Platform Specialist416-440-7272 [email protected]
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
2017 Showcase AdvertisingMechanical Specs
Material Requirements
Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We accept PDF-x1a and PDF-x4 files (ensure that
files are 300 dpi).• Images should be a minimum resolution of
300 ppi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to
CMYK.• Type should be a minimum of 8 point. Reverse
type less than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.
• Ink density for all four colours must not exceed 280%.
• Please be sure to include trim and crop marks on your file.
• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.
• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.
• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.
IMPORTANT NOTE: Any exceptions to these specs must be approved by publisher prior to sending
Material conversions and customs-brokerage costs will be billed net as production charges.
Custom Ad Rates (created by Cottage Life)
Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.
Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.
Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.
Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.
Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.
Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.
Guidelines for an Effective Ad
Generally, for a single-unit Showcase
ad, a good setup consists of a head-
line of 4 to 8 words, a logo, one photo
or illustration, and no more than 40
words of body copy including your
company name and contact informa-
tion. For double and triple units, we
suggest you make a trial setup of your
ad by drawing up an ad frame—refer to
the Unit Size chart (below) for dimen-
sions—and handwriting your infor-
mation into it. If you can’t make it fit,
chances are neither can we.
Copy Too much copy is worse than too little.
Readers are less inclined to read your
ad if it looks complicated or if the type
is too small. Remember, the purpose of
your ad is to get consumers who have
an interest in your product or service
to call you. Our staff will gladly work
with you to ensure that your message is
getting across.
Layout If you have ideas about how the
finished ad should look, please send
along suggestions and/or a sketch of
your proposed layout. If not, we will
design your ad for you and allow you
to approve it before it is published.
Final Assembly Cottage Life’s art department cannot
start producing an ad until all the ad
components are in our offices and final
copy and layout options have been
decided.
Additional changes mean additional charges Included in the Custom Advertising
rates are ONE design and electronic
assembly, plus TWO opportunities to
alter type or copy. Requests for any
additional changes to either copy
or design will be billed additional
production charges.
Size Dimensions
Single 2.125" wide × 2.25" deep
Double Vertical 2.125" wide × 4.75" deep
Triple Vertical 2.125" wide × 7.25" deep
Double Horizontal 4.375" wide × 2.25" deep
Triple Horizontal 6.875" wide × 2.25" deep
Standard Showcase Unit Size
Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 [email protected]
For advertising information130 Merton St., Suite 200
Toronto, ON M4S 1A4416 646-4434
Fast FactsMEDIA KIT 2017
Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9
416 646-4434
Our cottager audience loves
Activities Swimming 3+ times in the past year INDEX 111%Jogging 10+ times in the past year INDEX 109%Fishing 3+ times in the past year INDEX 112%Curling 1+ times in the past year INDEX 116%Canoeing 10+ times in the past year INDEX 210%Power boating 10+ times in the past year INDEX 123%Sailing 1+ times in the past year INDEX 142%Windsurfing 1+ times in the past year INDEX 128%Camping 3+ times in the past year INDEX 111%Walking/hiking 10+ times past year INDEX 111%Source: Vividata Q2 2016, Total Sample. Base 18+.
Cottage Improvements & DIYOutside Furnishings INDEX 121%Landscaping INDEX 121%Plumbing/Heating/AC INDEX 131%Interior Furniture INDEX 112%Tools INDEX 108%Kitchen or Bathroom Remodeling INDEX 122% Source: Vividata Q2 2016, Total Sample. Base 18+.
FinancialThe average total securities and savings, excluding value of principle residence, of Cottage Life readers indexes at 116% among Adults 18+ and 106% among Adults 45–64, and indexes at 111% for Adults 25–54. Source: Vividata Q2 2016, Digital and Magazine
Cottage Life readership wealth, excluding value of principle residence, totals $169 billion. Among Adults 45–64, total wealth is $82 billion, and $65 billion total wealth among Adults 25–54. Source: Vividata Q2 2016, Digital and Magazine
AutomotiveOwn 2+ cars, vans or pick-ups per householdSource: Vividata Q2 2016. Digital and Magazine
Food & EntertainmentEnjoy entertaining at home or the cottage, spend $200 per week on groceries
Alcohol ConsumptionWine INDEX 107%Premium-priced beer INDEX 161%Spirits INDEX 109%Source: Vividata Q2 2016 2016, Total Sample. Base 19+
Reader Profile
Female: 51%Male: 49%Average age: 46Average household income: $90,000+Source: Vividata 2016 Q2 Readership and Product Database, Weighted by: Population
Total readership: 1,700,000Source: Vividata 2016 Q2 Persons 12+ *TFP=Total Footprint (Print + Digital Format)
Total qualified circulation: 68,210 (average of 3 issues) CCAB March 2016
Cottagelife.com monthly unique views: 328,000Source: ComScore, Canada, A12+, September 2015 to July 2016
TV cumulative reach: 4,766,000Source: Numeris, Total Canada, M-Su 2a-2a, Persons 2+, 15-16 Full BY excluding Free Preview
Total social fans: 533,054Source: Based on respective Social Pages (Contains Duplication)
Dockside newsletter: 42,000 From MailChimp via the dashboard