where Brits are struck 34 19 - Barclays...Creative Key When in bed When I’m in the great outdoors...

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Creative Key When in bed When I’m in the great outdoors When having a cup of tea/coffee When in the shower/bath When listening to music When on holiday where Brits are struck with their best ‘ lightbulb moment ’ ideas T P places 35 % 41 % 18 % 15 % 15 % 13 % 14 % 13 % 16 % 15 % 12 % 11 % 34 % 42 % 34 % 12 % 13 % 12 % 13 % 11 % South West West Midlands London East Midlands North East North West Scotland Northern Ireland 19 % 19 % 13 % 15 % 13 % 39 % Wales 5 %

Transcript of where Brits are struck 34 19 - Barclays...Creative Key When in bed When I’m in the great outdoors...

Page 1: where Brits are struck 34 19 - Barclays...Creative Key When in bed When I’m in the great outdoors When having a cup of tea/coffee When in the shower/bath When listening to music

Creative Key

When in bed

When I’m in the great outdoors

When having a cup of

tea/coffee

When in the shower/bath

When listening to music

When on holiday

where Brits are struck with their best ‘lightbulb moment’ ideas

T Pplaces

35%

41%

18%

15%15%

13%

14%

13%

16%

15%

12%

11%

34%

42%

34%

12%

13%

12%

13%

11%

SouthWest

WestMidlands

London

EastMidlands

NorthEast

NorthWest

Scotland

NorthernIreland

19%

19%

13%

15%

13%

39%

Wales

5%