Smoke Free Generation 2045 !

WHERE ARE WE NOW?

DR NOR ARYANA HASSAN

PUBLIC HEALTH CONSULTANT (EPID NCD) SENIOR PRINCIPAL ASSISTANT DIRECTOR FCTC AND TOBACCO CONTROL UNIT , MOH

SMOKE FREE GENERATION

AND WHY 2045 ?

1. Low smoking prevalence e.g. <5%

2. End of commercial sale of tobacco products

3. Denormalisation of smoking culture

4. Zero exposure of tobacco use to children

2015 Smoking Prevalence

NHMS 2015

GYTS 2003, 2009 GSHS 2012 and TECMA 2016

National e-Cig Survey 2016

Age 18 years and above

Downward trend among

Youth Aged 13 to 15

years old

Smoking Prevalence Among

Adult Aged ≥ 18 years old

Remained at around 25%

Don’t QUIT

Don’t DIE

ARE WE GOING TO ACHIEVE

THE SMOKE FREE GENERATION BY 2045 ?

PREVALENCE CURRENT SMOKER 2015

AGE PERCENTAGE

15 – 19 12.9

20 – 24 24.7

25 – 29 26.0

30 – 34 27.3

35 – 39 28.1

40 – 44 25.5

STARTS AT A LATER AGE ……

WHERE ARE WE NOW?

1. Low smoking prevalence e.g. <5%

2. End of commercial sale of tobacco products

3. Denormalisation of smoking culture

4. Zero exposure of tobacco use to children

1. Low smoking prevalence e.g.

<5%

2. End of commercial sale of

tobacco products

3. Denormalisation of smoking

culture *******

4. Zero exposure of tobacco

use to children ******

Article 13 Tobacco Advertising, Promotion and Sponsorship

DENORMALISING

SMOKING HABIT Article 8 : Protection from exposure to tobacco smoke

***Kelantan and Terengganu

Smoking Rooms

No. Name of premises

(2013 - 2015)

Status of

Application No. of Rooms

1. Sogo Shopping Complex Rejected 1

2. Terminal Bas Selatan (TBS) Rejected 1

3. Penang International Airport Approved 2

4. Kuala Lumpur International Airport 2 Approved 1

Nine (9) smoking rooms (airport) which do not have the Ministry’s approval or constructed without fulfilling the SOP criteria, have been

inspected and instructed to close down immediately.

EFFECTIVE ? WHY ?

ITC Malaysia Survey, 2009

GATS 2011 AND NHMS IV 2015

PICTORIAL WARNING HAS STIMULATED

THINKING TO QUIT AND FORGOING

CIG

Limited Accessibility to Quit Smoking

Services

They didn’t come forward

NUMBER OF QUITTERS VERY LOW…

GATS 2011 AND NHMS IV 2015

Reten KBM

GATS 2011

ITC Malaysia Survey, 2009-2014: Adult and Youth noticing anti-smoking campaigns (Tak Nak and others) at various places

“TAK NAK” Campaign had increased the Anti

tobacco Awareness

ITC Malaysia Survey, 2009-2014

GATS 2011

Despite the increased in Anti tobacco

Awareness through the Tak Nak Campaign

Adults were still exposed to Tobacco Industry Advertising

Direct and Attractive Advertising At Point of Sale and on Cigarette Boxes are the main

challenges

WE share the common Risk Factor with different outcome!! The ultimate Goal = Smoke Free Generation

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