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M a r k e t i n g m i x o l o g i s t s

W H E N Y O U ’ R E R E A D Y T O S O A R

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Smart business leaders and marketing executives hire a professional Marketing Communications agency for a number of reasons – to increase firepower, gain fresh perspectives and creative ideas, lower internal overhead costs, and benefit from trusted insight, connections and opinion. When looking to hire a firm, we believe it comes down to honest, hard working and expert professionals who passionately give their best effort, and do so proactively and responsively.

You are charged with growing your business. You owe it to that business to professionally market it in the most efficient manner possible, taking advantage of the marketing mix of best practices we’ve spent our careers perfecting.

The Eisen Agency is composed of a team of industry experts, strategists, creatives and tacticians skilled at integrating the best elements of the marketing mix to drive growth, develop leads, create awareness and build positive reputation and understanding.

Mk Ad In Pr

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Each client we serve has varied needs when it comes to their marketing mix. Each of our customized programs is designed to maximize efficiency

to achieve the goals of our clientele – on time and on budget.

Experience our award winning work.

R E F E R E N C E S

COMPANY CONTACT INDUSTRY

Aurora Martin Strohofer Funeral Services mstrohofer@auroracasket.com

Burke & Schindler Pat Burke Accounting pburke@burkecpa.com Calfee Matthew Parrish Legal mparrish@calfee.com

Roto-Rooter Paul Abrams Plumbing paul.abrams@rrsc.com

Techsolve Doreen Stanley Lean/Six Sigma stanley@techsolve.org

PuraCap Sean Weeks Pharmaceutical sweeks@puracap.com

Fresh Coat Monique O’Brien Home/Garden mobrien@franchisesupport.net

“When I think of the Eisen Agency, one word comes to mind and that is ‘WOW.’ They really stepped up and helped drive the marketing techniques that the Rotary Club of Cincinnati is now employing. Our media exposure is up significantly, which helps give our club a more global awareness than we have ever had in our history. Secondly, the lifeblood of any organization is membership. They hit upon a mail program which, frankly, I thought would be a waste of time. Boy was I wrong! It has generated several new members and prospects. It has also generated touches in the community that may not mean members today but got our name out there. I would recommend Eisen to any organization that is looking to ramp up their marketing and exposure program.”

-Don Keller, President of The Rotary Club of Cincinnati

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The actions involved in marketing are broad and sweeping, and depend almost entirely on what is necessary to enable a client to build business, increase leads and develop sales opportunities more effectively. If sales is “the nail,” marketing is the “hammer” in creating, building and maintaining a solid foundation for sustainable growth.

As part of your marketing mix, our team of marketing specialists and experts will assist your business in customizing the exact solutions for your needs, or help execute your marketing programs, making them a reality.

M A R K E T I N G S E R V I C E S

• Market & Demographic Research/Analysis

• Sales Promotions Coordination

• Internal Sales Team Training & Evaluation

• Guerrilla Marketing

• Brand Identity Development

• Customer Rewards & Incentives

• Direct Response

• Marketing & Communications Audit

• Competitive Analysis

• Strategic Planning

MkMarketing

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The concept of paid advertising and placement has changed radically, even over the past few years. Paid advertising opportunities abound throughout traditional and ‘non-traditional’ avenues – and we’re experts at each. Paid creative and placement allows smart businesses to share the precise message they wish directly to their target audience, and unlike earned media, placement is a sure thing.

Integrating advertising throughout the whole of the marketing mix is what separates the professionals from the amateurs. Leveraging your ads helps significantly in driving the message home – be it online or value-added editorial. We’ll place it perfectly and create visuals and messages that motivate.

A D V E R T I S I N G S E R V I C E S

• Copywriting

• Print, Radio, TV & Online Creative

• Paid Media Buying & Scheduling

• Graphic Design

• Value-Added Editorial

• Product Placement

• Corporate Video Development

Ad Advertising

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When it comes to interactive marketing, that means a lot more than putting a website up and waiting for the calls and customers. Interactive is all about “engaging” the consumer in a meaningful way and building rapport through a variety of online channels – your website, your social media, your interactive content.

The rules in interactive marketing are constantly evolving. Do you have time to keep up on all that? Having a mixologist firm allows you to gain best practices that can be employed throughout the whole of your marketing mix, as we focus on best techniques and how to best market your business, product, service or organization.

I N T E R A C T I V E S E R V I C E S

• Website Development

• SEO

• Competitive Website & Social Audits/Reports

• Social Media Management

• Social Media Training

• Blog Development & Content

• Online/eNewsletter Development & Distribution

• Webinars/Webisode Development

• Online Newsroom Development

InInteractive

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Public relations is the core of our business. We are the premier PR firm in Greater Cincinnati, and one of the highest rated public relations firms in the country. Independently and privately owned, our leadership and our team have invested our careers in providing the very best experience, expertise and execution. We know exactly what works, and how to get you there. You will find no other team more expert than The Eisen Agency.

P U B L I C R E L AT I O N S S E R V I C E S

• Image & Brand Development

• Operational Strategies

• Media Monitoring & Competitive Media Monitoring

• Media Relations & Publicity Initiatives

• Content Development, Case Studies and Bylined Articles

• Interview Coordination & Fulfillment

• PR Strategy

• Crisis & Reputation Management

Pr Public Relations

Public relations is the ongoing actions of creating, fostering and managing the image and brand of a person, business or organization. This involves creativity, operational activity and a proactive reputation management program. Let our expertise be your competitive advantage.

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After decades of working on both the client side and agency side, with different leading agencies and various types of organizations, the flight patterns change but the destination is always the same – success. Our S.O.A.R. methodology allows our expert firm to plan your marketing flight based on results, outcomes, research and budgets.

And, we’ll help get you there by planning, executing and assisting throughout the entire process.

S T R AT E G YThe strategic portion of the planning process allows us to perform a comprehensive communications and competitive audit. We assess your needs and establish benchmarks and metrics, review available research and perform custom research as necessary, and creatively build the foundation toward achieving desired results.

O P P O R T U N I T YWe uncover the proper target publics with whom we wish to relate, and craft brand conversations and strategic messages that will amplify your marketing message across multiple platforms. Looks of success are developed, and the pieces of the marketing communications puzzle are put together in a cohesive, easy to follow month by month plan that encompasses every aspect of the marketing mix within a realistic budget.

A C T I O NOur team acts collaboratively to implement the strategic opportunities we have uncovered, as we guide you through your marketing plan. We empower our clients to take on as much work as they wish, should they so choose, to be budget friendly – or our expert internal team can execute every aspect of the plan.

R E S U L T SWe evaluate results and performance not only against our own benchmarks and metrics of success, but also with a keen eye on the competition. We want you to know just how much higher you’ve reached and how much further you’ve flown than the rest. Adjustments are made as necessary, all the while maintaining a results-oriented approach. Our agency operates with full transparency, meaning you always know what we’re doing and why we’re doing it. Our reporting system is second-to-none, and we are the most responsive marketing communications team anywhere.

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