When Prototypes Don't Fly: Overcoming organizational resistance to prototyping
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Transcript of When Prototypes Don't Fly: Overcoming organizational resistance to prototyping
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HOW TO CRASH AND BURN WITH NEW IDEAS (and how to
not do that so much too)
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WHAT WE’LL COVER
• How people actually react to UX speak
• How to fail at introducing prototyping into an organization
• How to fail less at introducing prototyping into an organization
• Where we are now
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WHEN I FIRST LEARNED ABOUT PROTOTYPING I THOUGHT I WAS
ALL LIKE…
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I COME FROM DESIGN MOUNTAIN BEARING UX
WISDOM!
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BUT, I WAS REALLY LIKE…
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ERMAHGERD
PROTERTERPING
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WHY WAS I SO EXCITED ABOUT PROTOTYPING?
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FIND OUT WHAT DOESN’T WORK
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VALIDATE IDEAS AND INTERACTIONS
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INCREASE UNDERSTANDING
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IMPROVE COMMUNICATION
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IMPROVE REQUIREMENTS
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INCREASE CLIENT ENGAGEMENT
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REDUCE USABILITY ISSUES
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HEY THERE, I’M THAT VEHICLE OF CHANGE FROM
A FEW SLIDES BACK
"1910Ford-T" by Harry Shipler
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WHERE ARE THE REST OF THE LETTERS?
"Ford N" by Harz4"1903-ford-rc" by DougW
Ford A Ford N
1905 Ford Model B by Michael Barera
Ford B
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LET’S TALK ABOUT WHAT DOESN’T WORK
or why we can’t have nice things
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EVERYONE ELSE IS DOING IT
Bandwagon
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I HEARD THAT PROTOTYPING
WORKED GREAT ON THIS OTHER PROJECT
Anecdotal Evidence
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WE EITHER PROTOTYPE OR DON’T DO IT AT ALL
Black-or-white
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PROTOTYPING TOO MUCH
Burns time and money
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BUT MY BIGGEST MISTAKE WAS…
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I DON’T KNOW HOW TO PUT THIS
BUT PROTOTYPING IS KIND OF A BIG DEAL
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THE EUREKA MOMENT
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THIS IS WHAT IT ACTUALLY LOOKED LIKE
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WHY DID I FAIL?
• I was selling intangibles
• I didn’t show value
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LET’S TALK ABOUT WHAT WORKS
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DEFINING THE PROBLEM
Isolate the specific user scenarios that require a prototype.
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STARTING SMALL
Make sure your chosen scenario isn’t the entire project.
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KNOWING YOUR AUDIENCE
Who are you trying to communicate with?
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USING THE RIGHT MEDIUM
What fidelity do you need to communicate your message?
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TESTING THE PROTOTYPE
Totally obvi, right?
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WHERE ARE WE TODAY?
• Prototyping is becoming part of our vernacular
• We’re using more prototyping methods
• Our process is evolving to better incorporate prototypes
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The tools we’re using:
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PAPER PROTOTYPES
Cheap and effective
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JUST LIKE THE REAL THING!
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Problems conveying animation?
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AXURE
Makes reviews of deliverables more interactive
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HTML “WIREFRAMES”
Puts us in the actual medium
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THANK YOU!
@ChuckJohnstone
By Pierre.pu