When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010

twitter #mmconf | @fuze

Miva Conference 2010 | session two

When out of the box isn’t enoughWhen out of the box isn t enough.a three segment track presented by

Bryan Landaburu (@fuze)

President

Fuze


Recap of session oneRecap of session one

If you joined us, then you saw some of these solutions in play.If not, welcome.


Panel IntroductionsPanel Introductions


Panelists• Bryan Landaburu, President, FUZEblox CMS @fuze

• Scott Zielinski ‐ B7 ‐ SearchSpring @b7i

S P t N tBl F dE t A t T @ t• Susan Petracco ‐ NetBlazon ‐ FeedExact, AccurateTax @spetracco

• Mike Heberle ‐ PowerReviews

• Barney Stone ‐ StoneEdge (tbd) @barneystone• Barney Stone ‐ StoneEdge (tbd) @barneystone


What is SaaS?What is SaaS?


What exactly is SaaS?• The Acronym means

Software as a Service

I t lit it i i il t

• In practice it means– nothing to install

limited maintenance• In actuality, it is similar to leasing functionality

• Almost every industry has

– limited maintenance

– uptime reliability

– easy to integratey ySaaS solutions

• Gaining validity and l it b f th

– easy to cancel(if you aren't happy)

– huge feature setpopularity because of the progression of web technology

– rapid deployment


Hi. My name is Bryan.Hi. My name is Bryan.


FUZEFUZE


Particulars• A digitally‐led agency est. 2003

• We develop & execute campaigns for clients nationwide that include:– Web, application, system, UI design

– Content Management Systems

– Business process designp g

– E‐mail marketing

– Blog strategy

– Social & mixed media campaignsp g

– E‐Commerce development

– Search Marketing (SEO/PPC)

– Advanced analyticsd a ced a a yt cs

– Traditional creative services


Clients


FUZEblox CMSFUZEblox CMS

one of our SaaS solutionsone of our SaaS solutions


Administration Screens


What is FUZEblox?What is FUZEblox?

and why did we build it?y


FUZEblox defined…

• FUZEblox is a loose framework of modular content management functions which are assembled a la carte for your specific needsfunctions, which are assembled a la carte for your specific needs, including and especially the ability to have a robust, fast, secureCMS that lives side‐by‐side with your Miva Merchant store.

• Here’s where it fits…


Fuze Gear SystemHandles all store content, promotions, company pages blog etc Also

FUZEbloxFUZEblox

company pages, blog, etc. Also maintains overall structural elements.

S hS iS hS i

CMSCMS

SearchSpring

Intra‐site Search

SearchSpring

Intra‐site SearchGenerates fly out navigation, left rail

facets, compare, configure,PPC campaign landings, etc.

MivaSQLMivaSQL

Handles all product and cat images, product displays, maintains all customer and order data integrates withorder data, integrates with back-office systems for order processing & fulfillment.


IDWholesaler FUZEbloxHome Feature Controls

Pervasive login and cart

Fully controlled and config hero panel (machine readable and mobile animation compatible)compatible)

Full page control

Promotional graphic/link control

testimonial admin

page level feedback engine

RSS feeds

Global wrapper


FUZEblox home


Can your CMS or “miva pages” do all this?


Beta features at‐a‐glance• Add/edit/delete (w/versioning):

– Users

– Sections or categories and pages

• Specialty Applications– Compatible with Miva Merchant 5x

(and beyond)g p g

– Press releases

– Blog posts & comments(multi author)

– Compatible with SearchSpring

– Testimonial management

– Contact form capture

– Landing pages

• Promotional admin

• Global & page level Meta & SEO

– Co‐registration

– Commercial Real Estate

– Residential Real Estatep gsettings

• Document & Media Management

• Search optimized by default

– Event setup & registration

– Home (or any) promotional admin

• DESIGNED FOR BUSINESS USERS, Search optimized by default

• Incredibly fast

,NOT PROGRAMMERS


FUZEblox TourFUZEblox Tour

powering IDWholesaler.com


next up

SearchSpringSearchSpring

Scott Zielinski, B7 Interactive

@b7i


S S S SSaaS Site SearchSaaS = Software as a serviceSaaS = Software as a service

A l ti- Analytics- Faceted Navigationg- Automated SEO


Why is Site Search so important for online retailers?

Site Search is critical to the online shopping experience:

According to MarketingSherpa:

Visitors spend an average of 8 seconds before deciding whetherto remain on a website

60% of merchants find site search optimization to be the second mosteffective way to boost sales (the first is showing the customer's basketcontents on all pages)

43% of visitors to online retail sites say the very first thing they do istype the name of the product or category they're shopping for into the search box

Forrester projects that 47% of online retailer revenue comes fromrepeat customers



C stomers ant information q ickl Faceted na igation enables c stomers to dictateCustomers want information quickly. Faceted navigation enables customers to dictate the shopping experience by choosing the shortest navigation path.

Examples:

Is the customer a value seeker? Let them filter by price or special offers

Brand affinity? They can search & filter by brand name

Engage! An intuitive and interactive shopping interface maximizes engagement

Gain Insight! Tap into the voice of your customer - internal site search keywords g p y yprovides the best insight into customer intent. Gauge product demand and identify customer needs to better address purchasing, merchandising and customer service.

Attract New Customers! Leverage those same customer voices to enhance SEMAttract New Customers! Leverage those same customer voices to enhance SEM efforts. Internal site search queries can be leveraged to improve SEO as well as paid search performance.



Th t f h h it h t i ll f 10% t 25%The percentage of shoppers who use site search typically range from 10% to 25%,yet that segment can drive 50% or more of sales revenue!

Site Search has a big impact on revenue!


How does Site Search improve the bottom line?

Effective site search increases the average order size (item qty per order)Effective site search increases the average order size (item qty per order)



S hS i i th h t f i it ( b th t 8 dSearchSpring improves the purchase rate for new visitors (remember that 8 second window?)



Sh h h hibit hi h it t b Th iShoppers who search exhibit a higher propensity to buy. The average conversion rate for site search users among large, successful retailers is 3x higher than visitors those that just browse.

For this particular example, SearchSpring exceeds the 3x benchmark and routinely Delivers double digit conversion rates for visits with Site Search!



Increase average order value (AOV)

Improve the purchase rate of first-time visitorsImprove the purchase rate of first time visitors

Increase total quantity of items sold

Increase number of unique items soldIncrease number of unique items sold

Cultivate customer loyalty and repeat business

Increase productivity for in house sales and marketing staffIncrease productivity for in-house sales and marketing staff

Lift conversion and boost sales


Site Search AnalyticsSite Search AnalyticsDo you know what your customers are searching for?y y g

Are they finding what they are looking for?

How many sales / conversions result from your site search?


How much search usage do I have?


How are my popular keywords trending?


What are people not finding? Or getting no results for?


Faceted / Guided NavigationFaceted / Guided Navigation


Guided Search Navigation


Faceted Category Navigation


Capitalize on your search dataCapitalize on your search data

Automated SEO

Targeted Traffic

Increased Revenue


Leverage your data for automated SEO


Leverage your data for automated SEO - Cont.


http://www.searchspring.net

1-888-643-9043


next up

AccurateTax & FeedExactAccurateTax & FeedExact

Susan Petracco, NetBlazon

@spetracco


Helps retailers meet and maintain compliance with l lsales tax laws

Priced based on number of calls so the cost isPriced based on number of calls, so the cost is roughly based on # of sales

Supports destination‐based taxes, product‐based taxes and sales tax holidaysbased taxes, and sales tax holidays


Step 1: Install the module and assign the states you are responsible for collecting sales tax inare responsible for collecting sales tax in

Step 2: Customer’s address is “scrubbed” during h k ( )checkout to determine correct taxing jurisdiction(s)

Step 3: Sales tax rates are calculated based on scrubbed address and products in basket

Step 4: Sales tax and order information is stored forStep 4: Sales tax and order information is stored for reporting and remittance purposes


Three solution “flavors”

Basic – provides sales tax rates only

Ad d Add S bbi d S l t tAdvanced – Address Scrubbing and Sales tax rates

Enterprise – Advanced features plus Product Tax Class SupportSupport


Takes one set of product information (a “feed”) from a retailer’s storeretailer s store

Formats it to meet the requirements of eachFormats it to meet the requirements of each CSE, market place, or affiliate network

Gathers data on clicks and sales to report on ROI from each product and channel


What is a Comparison Shopping Engine (CSE)?

Your Website

You pay a CSE per click, and checkout happens ppon your website.


What is a Marketplace?

Customer checks out th i b it d

You withdraw your b l ft thon their website, and

you pay a flat fee or percentage of the order (CPO or cost-

balance after the commissons or it gets transferred to your bank account.(

per order).y


What is an Affiliate Network?

Your Website

You pay a p ycommission to both the affiliate and the network in exchange for theexchange for the sale (not the click).


next up

PowerReviewsPowerReviews

Mike Heberle, PowerReviews


The Power of Product ReviewsThe Power of Product Reviews

Mike HeberleDirector of Strategic Accounts


AgendaAgenda

• Why Reviews?

• Why PowerReviews?Why PowerReviews?


Consumers Want ReviewsConsumers Want Reviews• 68% of online shoppers read 4 reviews or more before purchasing

• 83% surveyed said they would trust user reviews over a criticcritic

• 64% of consumers want to see user reviews on websiteswebsites

2/3 of consumers are using reviews2/3 of consumers are using reviews in their normal shopping process!


Retailers Get ResultsRetailers Get Results

Conversion Avg Order Value

26-74%* Products with Reviews Increased Cart Size 8-10%*

13-15%* Site Wide Conversion

*case study available - http://www.powerreviews.com/case-studies.php


Retailers Get ResultsRetailers Get Results

Newsletter Marketing Product Sales

14-17% Conversion

5-8% Click Thru 26%* Total site sales

Improved customer confidence

50-85% AOV The product decision

The merchant experience

*case study available - http://www.powerreviews.com/case-studies.php


AgendaAgenda

• Why Reviews?

• Why PowerReviews?Why PowerReviews?


PowerReviews FeaturesPowerReviews Features Review Snapshot

Service Comments

Buyer Badges

Add Images

Add Video

Post to Blog


Category Specific TemplatesCategory Specific Templates


Service and Merchant ToolsService and Merchant ToolsFull Moderation

Staff Badges

Excel ReportsExcel Reports

Merchant Response


PowerReviews


Q&AQ&A


Reach out and say what’s up

ifuze.com/miva ‐ slides

twitter.com/fuze ‐ twitter

bryanlandaburu.com ‐my blog

[email protected] ‐ email

877‐879‐3893 ‐ phone877 879 3893 phone

Use this


Next session tomorrow…

Marketing SimplifiedMarketing Simplified.

Making marketing and managing your time a little less of a g g g g yperfunctory process.

When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010

Technology

Transcript of When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010