When being in a council digital team can feel like · When being in a council digital team can feel...
Transcript of When being in a council digital team can feel like · When being in a council digital team can feel...
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When being in a council
digital team can feel like
you’re in a Kafka novel
September 2018
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Metamorphosis
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Identity crisis
I’m a valued member of my team
who makes useful contributions
I don’t really value you and
I am not sure about the
contributions you are making
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Identity crisis
I am the one who holds things
together. If I wasn’t here, things
would fall apart
Oh you’re back. We barely noticed
you were gone
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Identity crisis
I am an empathetic and
responsive spouse
Sometimes I really feel like you
don’t listen to me and
you put your needs first
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What (who) is “digital”?
ˈdɪdʒɪt(ə)l/
adjective
involving or relating to the use of
computer technology
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Most teams are nouns
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What (who) is “digital”?
ˈdɪdʒɪt(ə)l/
adjective
involving or relating to the use of
computer technology
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Connotations of “digital”● Digital graphic design● Digital marketing and advertising● Digital archives● Digital publishing● Digital content / web content● Digital platforms / technology / infrastructure● Digital services / digital service design● Digital democracy and engagement ● Digital innovation● Digital transformation● Digital revolution
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“Digital is the re-imagining of business
processes to be by default a fully online,
fully automated process from end-user
interaction to back office processing, with
no need for human intervention.”
https://www.infoq.com/articles/meaning-being-digital
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“Digital is being more agile; putting users
first; starting small and iterating from there,
based on user research
...
changing how we think, act and behave”
https://defradigital.blog.gov.uk/2017/11/13/what-we-mean-by-digital/
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“Digital is the convergence of social media,
mobile and the web. Together these have
created a new kind of connected
consumer.”
https://boagworld.com/digital-strategy/what-the-heck-is-digital-anyway/
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https://medium.com/doteveryone/what-a-digital-organisation-looks-like-82426a210ab8
“Digital isn’t a list of things to do. It’s about
how you think, how you behave, what you
value, and what drives decisions in your
organisation”
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“...such diverse perspectives often trip up leadership teams because they reflect a lack of alignment and common vision...”
https://www.mckinsey.com/industries/high-tech/our-insights/what-digital-really-means
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“Digital sucks. As a word, it means too many different things to too many people...”
https://medium.com/@avfletcher/digital-sucks-69f88a21e2d2
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“The important thing here is that
‘digital’ means something specific,
and reasonably clear. It's not an opaque buzzword.”
https://www.zdnet.com/article/everyone-is-going-digital-but-just-what-does-that-mean/
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“Digital is an opaque buzzword”
-Me
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Digital is
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
Tom Loosemore @tomskitomski
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Identity crisis
We are applying the culture, practices, processes & technologies
of the Internet-era to respond to people’s raised expectations
Can you upload this PDF to the
website?
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Digital is
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
Tom Loosemore @tomskitomski
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Digital is
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
Tom Loosemore @tomskitomski
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Digital is:
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
culture● Customer-first● Open● Trusting● Flexible● Dogs in the office (?)● Embrace a growth mindset● Value staff happiness and welfare● Clear purpose and mission focus● Collaborate and innovate● Access to experts● Diverse
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Digital is:
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
practices● “Fail fast” & MVPs● User feedback loops● Evidence-based
decisions and design● Learning environment● Internal transparency● Coordination through
complementary goal setting (OKRs)
● Continuous integration and continuous delivery
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Digital is:
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
● Agile, Lean, DevOps
● Service design● Human-centred
design
processes
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Digital is:
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
technologies● Cloud and SaaS● API architecture and microservices● Automation● Machine learning● Open source● Continuous Development
● Continuous Integration
● Continuous Testing
● Continuous Monitoring
● Virtualization and Containerization
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Digital is
Applying the culture, practices, processes & technologies of the Internet-era to respond to people’s raised expectations.
Tom Loosemore @tomskitomski
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Identity crisis
Our tribe is doing quite well,
we are thriving
Then where is your giant metal bird
with a belly full of cargo?
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Cargo cults
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Cargo cults
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Applying the culture, practices, processes & technologies of the American Air Force so we can have more cargo.
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Digital is
an ambiguous, sometimes cult-like, but maybe necessary, movement for organisational change in the first quarter of the 21st Century
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So far
1. Digital is an ambiguous term2. Ambiguity makes conflicting
expectations likely3. Mimicking the observable is a
fragile strategy4. We (“digital”) might be a (mostly
harmless) cult
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When you find yourself in a cult:
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Study the sacred texts
https://apolitical.co/solution_article/the-digital-government-atlas-the-worlds-best-tools-and-resources/
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Talk less, smile more
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Don’t preach the gospel:show don’t tell
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Know where you are,and
where you want to be
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https://medium.com/digitalhks/the-end-of-the-beginning-of-digital-service-units-cf1fcce8aa57
From The End of the Beginning of Digital Service Units https://medium.com/digitalhks/the-end-of-the-beginning-of-digital-service-units-cf1fcce8aa57