What's Wrong with Your SDR and How to Fix It (Adam Greco)
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Transcript of What's Wrong with Your SDR and How to Fix It (Adam Greco)
Copyright 2016 Analytics Demystified
ANALYTICS DOCUMENTATION: WHAT'S WRONG WITH YOUR SDR AND HOW TO FIX ITAdam GrecoSenior Partner
TYPICAL ANALYTICS IMPLEMENTATION
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COOKIE CUTTER APPROACH
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WHAT, BUT NOT WHY….
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ADMIN AREA INSTEAD OF SDR
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SDR DOESN'T MATCH IMPLEMENTATION
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NEW SITES/APPS IMPLEMENTED
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MULTIPLE MADNESS!
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TAG MANAGEMENT SYSTEM
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END USER CONFUSION & BAD DATA
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EXECUTIVE SUMMARY
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DREAMS VS. REALITY
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DREAMS VS. REALITY
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POST MORTEM
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WHAT WENT WRONG?
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• Did not begin implementation with good business requirements from actual stakeholders
• SDR was not mapped to business questions
• SDR was not kept updated due to manual effort required
• New implementations didn't share business requirements of existing websites
• SDR was not enforced across all implementations, leading to inconsistent implementations
• Inconsistent implementations led to confusion and the inability to easily consolidate data
BUSINESS REQUIREMENTS
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PRIORITIZE REQUIREMENTS
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CREATE NEW GLOBAL SDR
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ASSIGN REQUIREMENTS TO SITES
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STANDARDIZE IMPLEMENTATIONS
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STANDARDIZE IMPLEMENTATIONS
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ACTION ITEMS
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• Dust off your old SDR
• Determine if it is updated and congruent with your implementation
• Determine if your existing variables are working and have data
• Consider taking a business requirements approach
• Prioritize requirements and associate with each implementation
• Create a new global SDR that maps requirements to variables
• Move all sites to the new SDR and rollup data as necessary
• Create a process for adding new requirements and avoiding deviation from the new global SDR
Copyright 2016 Analytics Demystified
Adam GrecoSenior PartnerAnalytics Demystifiedadam@analyticsdemystified.comadam.analyticsdemystified.com
For more information see my blog or follow me on Twitter @adamgreco.