What's working on the web and why? - PMDMC, July 2014

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What’s Working on the Web and Why? Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF

description

Strategies that are driving traffic to public media digital efforts. Panel includes Nicholas White, Co-Founder and CEO, The Daily Dot, Jennifer Strachan, Executive Media Strategist and Jennifer Brandel, Senior Producer, Curious City, WBEZ

Transcript of What's working on the web and why? - PMDMC, July 2014

Page 1: What's working on the web and why? - PMDMC, July 2014

What’s Working on the Web and Why?

Nicholas White Co-Founder and CEO, The Daily Dot

Jennifer Strachan Independent Media Consultant

Jennifer Brandel Sr Producer, Curious City WBEZ

Tim Olson VP Digital Media and Education, KQED

@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF

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Live Stream

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Video

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News

2.8m - WBUR 3.2m - WNYC

540k – newsworks.org 400k – newsworks.org

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Tom Hjelm - VP, Business Development & Chief Digital Officer• Data news (related to headlines)

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Suzanne Marmion Dir. of News & Editorial Strategy• Original reporting• Investigative reports• Search• 650k/visits, 1.1pvs/month

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Timely News Blogs

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Travis Daub – Creative Director• Biggest daily traffic driver• Posts do better than

broadcast pieces put online• High ROI

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Tim Olson, VP Digital Media• 275k pageviews/month• (/news 45k)

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Verticals

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John Davidow – Executive Editor, WBUR• Most trafficked• 675k uniques, 925k pagviews/month• Secret sauce: Carey Goldberg &

Rachel Zimmerman• NPR rotator and Facebook support• Weekly segment during Radio

Boston

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Tim Olson, VP Digital Media• Most trafficked• 625k uniques, 900k pagviews/month• Secret sauce: Tina Barseghian• One original post/day• Authority

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Serial online video series

• Serial• You Tube tactics• Fans trump audience

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Arts GuidesJason Parker, Digital Media StrategistPublic Broadcasting Atlanta• 220,000 page views• 56,000 individuals• 30% growth from prior year

75% traffic from Google• Mobile traffic is up by 64%• Fully funded, donors and underwriting

Tim Olson, VP Digital Media & Education• 100 page views• 80,000 individuals• 43% mobile• Foundation support

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Resources - @TimOlsonSFContinual• NPR’s Social Media Desk Tumblr• Neiman Lab - niemanlab.org• Public Media Scan (from AIR)• Media Shift• (Re)Structuring Journalism

Articles• What if Quality Journalism Isn’t?• Goat Must Be Fed• Stock + Flow• Why Audio Never Goes Viral• Why Digital Tools are Missing in Most Newsrooms• What You Think You Know About the Web is Wrong

Reports• KPCB Internet Trends Report• NY Times Innovation Report

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Jennifer BrandelSr Producer, Curious City WBEZ

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Jennifer StrachanIndependent Media Consultant

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Nicholas WhiteCo-Founder and CEO, The Daily Dot

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Nicholas White Co-Founder and CEO, The Daily Dot

Jennifer Strachan Independent Media Consultant

Jennifer Brandel Sr Producer, Curious City WBEZ

Tim Olson VP Digital Media and Education, KQED

@desertbunny @jkstrachan @JnnBrndl @TimOlsonSF