What's Working At Work: The Edison Research At-Work Listening Study
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Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.
Transcript of What's Working At Work: The Edison Research At-Work Listening Study
Sponsored by:
Myths Busted in 1997
• At-work ≠ mid-day• At-work ≠ in-office• At-work is not just for women• The workday is NOT 9-5
Office Space in 1997
Options for Listening At-Work
The Modern World of Work
Labor Force Profile Age 16+:
20
40
60
80
100
1950 1960 1970 1980 1990 2000 2010
TotalMenWomen
percent
Source: U.S. Bureau of Labor Statistics
Survey Methodology:
1043 online interviews (English only)Adults ages 18 and olderInterviews conducted in August 2013All respondents are employed either full-time or part-timeData tracked, where possible, with respondents from the1997 Edison and Arbitron At-Work Listening Study
Employed full-time vs. part-time:
Employed full-time81%
Employed part-time19%
Do you have more than one job?
Yes11%
No89%
17
13
22
3
19
16
22
18
46
48
44
57
18
23
12
22
Total
Men
Women
Employed full-time
Less than 30 hours 30-39 hours 40-44 hours 45 hours or more
Hours worked in a typical week:
Age/sex of those employed full-time or part-time:
Age 18-2411%
Age 25-3424%
Age 35-4423%
Age 45-5423%
Age 55-6415%
Age 65 and older4%
Men54%
Women46%
Is your work done mostly…?
Inside your home9%
Outside your home91%
Is your primary work environment an office?
Yes66%
No34%
Yes61%
No39%
Total Base: Work mostly indoors
Not including commuting to and from your job, does yourjob require you to regularly spend time in a car or truck?
Work is mostly in car/truck
3%
Not mostly car/truck but spend time
regularly in car16%
Work is not regularly in car
81%
What time do you start your workday on a typical day?
6 10 19 31 13 6 15Total
Before 6am 6am-6:59am 7am-7:59am 8am-8:59am 9am-9:59am 10am-10:59am 11am or later
What time do you end your workday on a typical day?
19 12 22 26 10 11Total
Before 3pm 3pm-3:59pm 4pm-4:59pm 5pm-5:59pm 6pm-6:59pm 7pm or later
At-work media usage
Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…?
78
72
60
59
0 20 40 60 80 100
Saw on TV
Saw online
Heard on the radio
Read about in the newspaper
% saying yes
Think about the casual conversations you have with your co-workers. In a typical week, do you ever talk about something you…?
63
19
60
63
78
72
60
59
0 20 40 60 80 100
Saw on TV
Saw online
Heard on the radio
Read about in the newspaper
19972013
% saying yes
While working, do you ever…
73
49
30
20
0 20 40 60 80 100
Use the Internet
Listen to the radio
Read newspapers
Watch television
% saying yes
While working, do you ever…
16
65
39
11
73
49
30
20
0 20 40 60 80 100
Use the Internet
Listen to the radio
Read newspapers
Watch television
19972013
% saying yes
Do you own a smartphone such as an iPhone or Android?
73
89
72
50
0 20 40 60 80 100
Total
Age 18-34
Age 35-54
Age 55+
% saying yes
How much of your typical workday is spentusing a desktop or laptop computer?
Most of your workday
49%
Part of your workday
32%
None of your workday
19%
How much of your typical workday is spentusing a desktop or laptop computer?
49
79
10
29
38
14
32
20
40
57
40
49
19
1
50
14
22
37
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
Most of your workday Part of your workday None of your workday
Work in factory/manufacturing/construction site
Are there any rules where you work aboutwhether or not you can listen to music?
28
19
49
42
36
37
0 20 40 60 80
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
% saying yes
Work in factory/manufacturing/construction site
% listening to any type of audio while working:
71
74
69
86
0 20 40 60 80 100
Total
Most of workday in front of computer
Work mostly indoors
Work mostly outdoors
% listening to any type of audio while working:
71
73
73
55
53
77
0 20 40 60 80 100
Total
Work in office building
Work in retail store/restaurant
Work in school/university
Work in hospital/health care facility
Work in factory/manufacturing/construction site
While working, do you currently ever listen to audio from…?
38
29
28
23
23
16
11
4
0 20 40 60
Traditional AM/FM radio
Digital audio files
Internet-only radio
Streamed AM/FM radio
CDs
Piped-in music
SiriusXM satellite radio
Another source
% saying yes
While working, do you currently ever listen toaudio from traditional AM/FM radio?
38
37
36
60
0 20 40 60 80
Total
Most of workday in front of computer
Work mostly indoors
Work mostly outdoors
% saying yes
% listening to any AM/FM radio while working:
Listen to any AM/FM radio while working
47%
Do not listen to any AM/FM radio
while working53%
Traditional but not
Streamed51%
Streamed but not
traditional19%
Traditional and
Streamed30%
How do you listen?
While working, do you currently ever listen to AM/FM radio on a…?
53
41
35
23
22
14
4
0 20 40 60 80% saying yes
Desktop/laptop computer
Smartphone
Tablet
iPod or other MP3 player
Stereo, desk radio or clock radio
An area-wide system where there are speakers throughout the workplace
Some other device
Base: Listen to AM/FM radio (traditional or streamed) while working
Among those who do not listen to AM/FM radio (“over-the-air” or online) while working, reasons for not doing so:
36
31
24
22
0 20 40 60
There is a workplace policy against listening to AM/FM radio
Listening to AM/FM radiodoesn’t fit with the work you do
You prefer listening to your own digital audio while working, such as on your iPod or MP3 player
There are too manycommercials on AM/FM radio
% saying reason applies to them
Through which of the following do you listenmost often to AM/FM radio while working?
74
62
78
93
26
38
22
7
Total
Age 18-34
Age 35-54
Age 55+
Speakers Headphones/Earbuds
Base: Listen to AM/FM radio while working
When you listen to AM/FM radio at work, how many people, including yourself, are listening to the same radio that you are?
One (Just You)59%
Two10% Three
7%Four4%
Five8%
Six or more12%
Base: Listen to AM/FM radio while working
Who decides what local AM/FM radio to listen to while working?
You decide74%
Someone else decides
11%
A group rotates/decides
15%
Base: Listen to AM/FM radio while working
Do you feel listening to AM/FM radio while working makes you...?
56
60
57
38
41
38
41
53
3
2
2
9
Total
Age 18-34
Age 35-54
Age 55+
More productive No effect on productivity Less productive
Base: Listen to AM/FM radio while working
What Audio Does For Workers
Reasons for listening to AM/FM radio while working:
82
62
55
54
0 20 40 60 80 100
For news and information
To hear your favorite songs
Page 1
To discover new songs
To know that you will be informedif major news breaks
Base: Listen to AM/FM radio while working
Reasons for listening to AM/FM radio while working:
47
46
45
44
0 20 40 60 80 100
Page 2
Base: Listen to AM/FM radio while working
To find out about things goingon in your community
To discover what the popular songs are
For talk radio/sports talk radio hosts
For personalities and DJs alongwith the music on AM/FM radio
Strengths of AM/FM
Internet Radio
While working, do you currently everlisten to Internet-only radio on a…?
72
52
32
28
22
0 20 40 60 80
Desktop/laptop computer
Smartphone
Tablet
iPod or other MP3 player
Area-wide system where there are speakers throughout the workplace
% saying yesBase: Listen to Internet-only radio while working
Do you listen most often to Internet-only radiowhile working through…?
54
53
56
46
47
44
Total
Age 18-34
Age 35-54
Speakers Headphones/Earbuds
Base: Listen to Internet-only radio while working
When you listen to Internet-only radio at work, how many people, including yourself, are listening along with you?
One (Just You)69%
Two5% Three
8%
Four6%
Five6%
Six or more6%
Base: Listen to Internet-only radio while working
Is the time that you spend listening toInternet-only radio while working…?
50
50
53
28
34
21
22
16
26
Total
Age 18-34
Age 35-54
Mostly replacing time spent with AM/FM radio Mostly replacing time spent with CDs/MP3 collection Neither; it's new time
Base: Listen to Internet-only radio while working
Reasons for listening to Internet-only radio while working:
86
72
71
67
65
60
0 20 40 60 80 100
To discover new songs
To hear your favorite songs
To have the ability to skip songs
To create “radio stations” based on your favorite songs or artists
To hear a type of music that is not on AM/FM radio
To hear music without personalities or DJs
Base: Listen to Internet-only radio while working
Compared to AM/FM radio, does the Internet-only radio you listen to while working play…?
A lot less commercials
46%
A little less commercials
20% About the same amount of
commercials26%
A little more commercials
5%
A lot more commercials
3%
Base: Listen to Internet-only radio while working
Thought starters:
• Serious discussion is needed of spotloads• Your brand IS “Live and Local” –
• Companionship and Information
• What happens in the office now is coming to the car soon
• Are you even trying anymore?
