What’s with the weather?

I am a winter person

• From a “Winter Family”….• My father was a speed skater• My brothers were all state skiers• My children are all skiers/snowboarders• My daughter was on the US Snowboard

Tea• One brother was technical director for the

ski and snowboard events at the SLC Olympics

Cadillac is a winter town

I grew up in Cadillac

Remember the good ol’ days!

• US 131 in 1929

Caberfae mid 1940’s

We were a leader in the early ski and snowmobile industries

We have the machines

We have the horses!

We go into each winter as if it was going to snow every night and the sun will shine every day.

Lake Effect Snow My favorite words

Let it Snow!

• The marketing plan is set

• The advertising is in place

• The website is ready

• The e-blast lists are set up

• The 800 phone line is updated

• The events are ready to go

And we wait for the snow!

When it snows the hotels are full

The restaurants are busy

There are lines at the gas stations are party stores …..everyone is happy….

October 26, 2001

Nice early start to the season…

March 21, 2002

Nice late season blizzard…

And very little in between

No pictures

Too depressing

So what are we going to do?

• Blame the weatherman!• Move to a different state?• Encourage non snow

dependant activities, events and attractions.

Do the WTCM Snowdance

First Night Cadillac

A 12 Hour Family Oriented Alcohol Free New Years Eve Celebration held in Downtown Cadillac, along the lakefront at the school campus.

When it snows everyone goes to First Night!

Encourage the Festivals

• North American Snowmobile Festival attracts visitors even if there isn’t snow

• Back up plans are always in place

Encourage alternative events

Oldsmobile Outdoor Club

900 GM-UAW Families

Visit Cadillac in late February for an ice fishing winter carnival.

Motorcycle Ice Racing

Hockey Tournaments

Snow Cross Racing

City and County

co-operation hauling snow to the fairgrounds for the Snowcross Racing

Encourage new connecting trails

New Yuma to Mesick to Copemish Trail will be in place by 2004

This will connect Cadillac to the Benzie Trail System

If there is more snow in Benzie than Cadillac we can still house the snowmobilers

New US 131 Bypass Trail

Will link the White Pine Trail to this new trail and connect with Miss-Kal Trail, Grayling, Gaylord, Cheboygan and the Bridge.

Someone is bound to have snow

Continue to be involvement in trail development in the State of Michigan

Finally

You can’t buy snow!