Sales Performance & Productivity Summit II - Sales and marketing alignment
What's Up With Sales Alignment?
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Transcript of What's Up With Sales Alignment?
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SALES ALIGNMENT
WHEN SALES AND MARKETING ARE ALIGNED, THE BENEFITS ARE CLEAR.
WHAT’S THE BIG DEAL?
http://www.eloqua.com/topics/Sales-and-Marketing-Alignment.htmlhttp://www.hubspot.com/All-You-Need-to-Know-about-Aligning-Sales-and-Marketing/http://corporatevisions.com/resources/article-archive/strategies-and-tactics-for-better-marketing-and-sales-alignment/ http://blogs.forrester.com/lori_wizdo/13-03-24-lead_to_revenue_management_fosters_marketingsales_alignmenthttp://blog.alinean.com/2013/01/sales-and-marketing-alignment-in-2013.html
BUT DESPITE THE BENEFITS, MANY BUSINESSES STILL STRUGGLE WITH SALES ALIGNMENT.
OF B2B COMPANIES SAY THEY HAVE
BUT EVEN THOUGH MANY COMPANIES MAY STRUGGLE WITH GETTING MARKETING AND SALES WORKING TOGETHER, IT’S ON SENIOR MARKETERS’ RADAR.
ONLY 8% TIGHT ALIGNMENTBETWEEN SALES AND MARKETING.
“BEST-IN-CLASS” COMPANIES WITH STRONG SALES AND MARKETING ALIGNMENT EXPERIENCED
IN ANNUAL REVENUE.AVERAGE GROWTH
20% 4% DECLINE. EXPERIENCED A
57% OF MARKETING EXECS REPORTED WEAK OR MIXED COLLABORATION
AND "ADMINISTERING LEADS AND LEAD PIPELINES."WITH SALES WHEN "DEFINING LEAD QUALIFICATION CRITERIA"
90% OF SENIOR MARKETERS SAY ALIGNMENT
IS A HIGH OR VERY HIGH PRIORITY.
LAGGARDS