What’s the story? The 2013 newsroom report -...
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Transcript of What’s the story? The 2013 newsroom report -...
WHAT’S THESTORY?
The 2013 Newsroom Report:
www.mynewsdesk.com
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2. METHODOLOGY
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3. EXECUTIVESUMMARY
Content out of date
Image quality
Multimedia content
Antisocial?
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4.1 DISCOVERY
What we found
THE CREAM
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BEST PRACTICE ADVICE
Clear link to the press room from Santander
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4.2 NEWSROOMCONTENT
What we found
THE CREAM
Cisco newsroom archives
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BEST PRACTICE ADVICE
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4.3 MULTIMEDIA
What we found
THE CREAM
Sony's newsroom search function
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3
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BEST PRACTICE ADVICE
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4.4 FINDINGINFORMATION
What we found
THE CREAM
O2 newsroom search function
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BEST PRACTICE ADVICE
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4.5 SOCIALMEDIA
What we found
THE CREAM
Coca-Cola social media page
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3
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BEST PRACTICE ADVICE
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4.6 CONTACT What we found
THE CREAM
General Electric newsfeeds
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BEST PRACTICE ADVICE
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APPENDIX 1. BRAND SCORESBrand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL
Coca-Cola 46
Siemens 42
MasterCard 39
FedEx 39
Nissan 39
Santander 38
Pepsi 37
Cisco 37
Microsoft 36
UPS 36
Sony 36
Google 35
General Electric 35
HSBC 35
H&M 34
VW (Volkswagen) 34
Telecom Italia 34
SAP 34
Walmart 33
BMW 33
Orange 33
Standard Chartered Bank 33
IBM 33
O2 32
Tesco 31
Shell 31
AT&T 30
T-Deutsche Telekom 30
Visa 30
Honda 30
BP 30
Verizon Communications 29
Pampers 29
Starbucks 29
Toyota 28
Gillette 28
Click the brand to visit newsroom
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APPENDIX 1. BRAND SCORES cont.Brand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL
Target 28
Chevron 28
Disney 27
Mercedes-Benz 26
Scotiabank 26
Facebook 25
HP 25
DHL 25
Apple 24
Accenture 24
eBay 23
Red Bull 23
Intel 23
Marlboro 22
Nike 22
MTN 22
IKEA 22
Amazon.com 21
Bharti Airtel 21
China Telecom 21
Petrobras 21
TD Bank Financial Group 20
China Mobile Limited 19
Citibank 19
Carrefour 19
Vodafone 19
McDonald's 19
NTT DoCoMo 19
Samsung 18
Oracle 18
State Farm 17
Sberbank 16
RBC 15
L'Oreal 14
The Home Depot 14
Aldi 14
Click the brand to visit newsroom
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APPENDIX 1. BRAND SCORES cont.Brand Social Media Searching Content Blogging Multimedia Contact Localisation TOTAL
China Life 14
Chase 14
American Express 12
Commonwealth Bank of Australia
12
Sinopec 12
Industrial and Commercial Bank of China
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Kentucky Fried Chicken 10
Exxon Mobil 10
MTC 10
Subway 9
PetroChina 9
Wells Fargo 8
Budweiser 8
Telcel 8
Tencent 8
Movistar 6
Louis Vuitton 5
Agricultural Bank of China
5
Colgate-Palmolive 5
U.S. Bank 5
Ping An 5
China Construction Bank 4
Moutai 3
ICICI 3
ZARA 2
Baidu 2
Hermes Paris 0
Bank of China 0
Click the brand to visit newsroom
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Discovery
Content
Images
Video
Finding information
Social Media
Contact
APPENDIX 2NEWSROOM BEST PRACTICE CHECKLIST