Introduction to Talent Advantage~Corporate Solutions Jyoti Patel

Sales Manager,

Talent Advantage, LinkedIn

Southeast

Public Profile: http://www.linkedin.com/in/jyotipatel

Connections: 452 Recommendations:11

Email: jpatel@linkedin.com

Phone: 678-762-0203

Social vs. Professional Networks

Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music Examples: Facebook, MySpace

LinkedIn is a professional network intended to create global business opportunities Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Conduct research Receive industry news Ask & answer industry questions Find, post or forward jobs

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

LinkedIn Network Statistics

Network Membership & Reach

Over 38 million professionals* ~2 million members join

per month Roughly 1 new sign-up

per second 200 countries English, Spanish, French and

German 150 industries Members from all five hundred

of the Fortune 500

*As of January, 2009

How Professionals Use LinkedIn

Build Personal Brand Strengthen Professional

Relationships Share Business Knowledge Post & Search for Jobs

LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.

Example of a member’s LinkedIn home page – a customized professional dashboard

The most cost-effective way to find, attract and hire the world’s best talent.

LinkedIn Talent AdvantageProduct Family

Find and engage the best passive candidates with unparalleled search and communication tools

Attract the best candidates with precise targeting and viral distribution of job postings

Fill urgent positions fast with highly targeted direct InMail® campaigns

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Position your company as an employer of choice to high value professionals

Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.

Unparalleled Search

Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details

Search across the entire LinkedIn network, not just your 3rd degree connections

Advanced geo-search enables you to locate candidates by ZIP code and distance radius

Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements

Direct Access to Candidates

InMail® lets you reach candidates directly, in a trusted environment

Each user gets 50 InMails per month, which can be shared, and rollover if unused

InMail averages a 30% response rate Rates as high as 60%

Save and share InMail templates with your team

Identify & contact hard-to-find professionals

Reduce 3rd party spends& time to hire

Collaboratebetter withyour team

The Advantage of UsingLinkedIn Recruiter

Attract the best candidates with precise matching and effective viral distribution of job postings

Automated Talent Matching

Accurate and well-qualified profile data targets jobs to the right professionals

A proprietary matching algorithm auto-generates a list of strong candidates for the position

An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles

Unique Experience for Job Seekers

Candidates see how they are connected to the company, recruiter, or hiring manager

Gain insight into the company Ask questions of existing

employees Better prepare for interviews

Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights

Powerful Distributionand Referral Hiring

Network connections enable effective referral hiring and “super-viral” forwarding

Members are notified when there are job openings that are a good fit for professionals they know

Referrals are simplified, with packaged messages that can be sent with a single click

Fill urgent positions fast with highly targeted direct InMail® campaigns

Targeted, Relevant Contact

Your subject line appears on the candidates’ LinkedIn home page for maximum visibility

Your message remains in the candidates’ inbox until they act on it (click or clear)*

LinkedIn® Talent Direct™ open rates reach up to 44%

*Up to 60 days

Convenient and Relevant to Candidates

InMail links to a landing page matching your message to the candidates’ profile

Landing page includes banner ad options and prominent call-to-action button for easy response

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Relevant, EngagingExperiences for Candidates

Your LinkedIn Custom Company Profile displays content you easily tailor and update

Your content dynamically adapts to the viewers, based on their industry, job function, location, etc.

Move beyond job listings to convey corporate culture

and values

Various Modules to Differentiate Your Brand

Recruitment messaging appeals to candidates on a personal level

Employee spotlights introduce peers of related experience

Polling invites interaction and engages your candidates immediately

Video clips showcase your corporate culture

Recruiter Profiles and Career Page links help interested candidates take action

Recruitmentmessage

Recruiterprofiles

Employeespotlights

Job List & Career page links

InteractivePolls

Video Clips

Position your company as an employer of choice to high value professionals

Expose Your CompanyTo Relative Candidates

Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates

Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent

Improve CandidatePerception of Your Brand

Increase company / brand awareness and image in the

minds of passive candidates

A less cluttered ad environment ensures your message is seen

Stay visible: only 1 advertiser is typically featured per page

Limited page graphics make your ad stand out