Concepting (What’s the Big Idea?) Advertising Strategy (Alstiel and Grow)
What’s The Big Idea About Where We Live?
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Transcript of What’s The Big Idea About Where We Live?
WHAT’S THE BIG IDEA ABOUT WHERE WE LIVE?
People relate to the place they live.
Unit Plan for Seventh-Eighth Grade ArtMrs. BaumNovember 2011
Why is where we live important?
Where we live affects our emotions.
Where we live reflects our priorities.
Where we live affects our sense of community.
Reception
Places I Remember
“Some forever, not for betterSome have gone and some remain” The Beatles
“There are places I rememberAll my life though some have changed”
Claude MonetFrench, 1840-1926The Artist's House at Argenteuil, 1873
Vincent van GoghDutch, 1853-1890The Yellow House, 1888
Impression of My HomeCreate a picture of your home using color to emphasis expression.
My House AbstractCreate a two-sided relief structure that reflects an abstract image of your home’s front and rear facades.
Homeless Advocacy CampaignStudent groups create campaign materials to motivate citizens to support charities that work with the homeless.
Expectancy
Unit ConclusionWrite an illustrated essay that answers the following questions: How does the place you live reflect
your feelings and your family’s priorities?
What is the relationship between your home and your community?
What would it mean to you if you lost your home?
Discuss Handout
Responding / Retrieval / Generalization
Image and Information Sources:
• Art Institute of Chicago www.artic.edu• MOMA www.moma.org
• Google Images• www.hanshofmann.net
• http://char.txa.cornell.edu/art/decart/destijl/decstijl.htm• Engaging the Adolescent Mind Through Visual Problem Solving,
Ken Vieth