What's Next: What Lies Ahead in Network Innovation

Pitch Deck: General Guidelines

Whats NextWhat Lies Ahead in Network Innovation

#SFsummitMeet the Panelists

Jacee ScoularBrand ManagerHollisterCo.@jcscooler

Dave PerryVP, Future TV + Cross-Platform InnovationVH1@dmperryKyle BunchManaging Director, SocialR/GA@kylebunch2YOUR HOST TODAY:

#SFsummit3Whats Next?Sneak PreviewSocialInnovationThe Evolution of TV Engagement

#SFsummitSneak Preview4with your host: Kyle Bunch

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What lies ahead?

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ContentConnectionCommerce

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7The future of content is more.

#SFsummitStorytelling in an increasingly fragmented landscape (Snapchat, Periscopewell hear from Jacee and Dave on those)

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The future of content is more networks.


9The future of content is more formats.

#SFsummitStorytelling in the age of the social network arms race livestreaming, 360 Video (YouTube, Facebook), Facebooks M more ways we have to engage, more content to createAnimate through iPhone screenshots of:SnapchatPeriscopeYouTube 360 videoFacebook MBemeByte

The future of content is more formats.10








The future of content is more partners.14

#SFsummitStorytelling in the age of influencers networks will continue to support influencers as a primary partner to better reach their audiences




















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The future of connection is better.25

#SFsummitHow can more brands deliver truly great social customer service (Delta, Nike)?Sure, its somewhat human-powered. But right now, were the taxi industry waiting for an Uber to come and distrupt the space by optimizing our use of resources.And then theres the promise of automation, which may not be a reality for most yet, but should be soon. Where were able to listen for the right signalsboth those directed at us and at the general public through socialand consistently engage at the right moment with the optimal message. This is why the Social CRM space is so hot.

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The future of connection is BETTER SERVICE.

#SFsummitToday, customers around the world can rely on its 150-person, 24/7 social care staff to handle 60,000 mentions and 7,000 queries a week in 14 languages: Chinese, Dutch, English, French, German, Italian, Korean, Japanese, Norwegian, Portuguese, Russian, Spanish, Thai, and Turkish.

Generated 25 Million in 2014

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The future of connection is better communications.27

#SFsummitBut on the adtech side, they do throw us some bonesSequential Storytelling (Facebook to Instagram, etc)

The future of connection is better experiences.28

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The future of commerce is right now.33

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The future of commerce is dresses right now.34

#SFsummitShoppable Social (Stripe partnership w/ Twitter, Shopify, BigCommerce)

The future of commerce is backpacks right now.35


The future of commerce is watches right now.36


The future of commerce is giving right now.37


The future of commerce is pizza right now.38

#SFsummitPizza Emoji

The future of commerce is everything right now.39

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And I mean everything.

#SFsummitSnapcash (the Snapchat lapdance phenomenon)


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More.Better.Right Now.

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SocialInnovation45Jacee ScoularBrand ManagerHollister Co.

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Social Innovation46

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Social Innovation47

Emerging Platforms

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Social Innovation48

Emerging Platforms

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Social Innovation49

First / Best / Only

SPONSORED LIVE STORY (BLACK FRIDAY)

BRANDED GEO-FILTER (CHAIN)

HIGH SCHOOL GEO-FILTER (US/CAN)

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Social Innovation50

First / Best / Only

INSTAGRAM ADS

INSTAGRAM CAROUSEL ADS

#SFsummitSocial Innovation

Brand Alignment Customer Insight Objectives Content + Creative Expectations (Risks) Funding + Resources Reporting51Checklist

#SFsummitThe Evolution ofTV Engagement52Dave PerryVP, Future TV + Innovation at VH1

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Television is a community experience53For 50 Years:

People watched with familyNext day, Water Cooler talk

Everything was right in the world

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And then things changed...54In 1999, TiVO hit the Market

TV on your scheduleLive TV (ratings) under assault

Things were looking bleak

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But then, came a little Birdie55Launched in 2006, Twitter hailed as Savior of Live TV

Made TV fun againTV FOMO

Everything was right in the world, again. Until...

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Everything went to hell56The TV timeline exploded

Consumption DisruptionCommunity dissolved

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People still crave community57TV Chatter is high, but starting to fadeEvent TV & Sports is still massiveTV drives social, & social (possibly) drives TV

HOWEVER...

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People want freedom58What we want, when we want it

53% of TV is watched time-shifted*76% of homes use SVODs

*http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html*https://www.benton.org/headlines/76-percent-homes-have-dvr-netflix-or-use-video-demand

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TV is at an engagement cross-roads59How do you drive engagement with no consistent timeline?

How do you make TV Social again?


At VH1, we took on the Mob60VH1 wanted to engage the entire audience

46% of Mob Wives watched time-shiftedHistorically social show, vocal fan base

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DVR Proof engagement61Partnered with ShazamDesigned for time-shiftingAll platforms, all timeframes

Lets take a look...

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An untapped audience63People engaged days, weeks, months laterUntapped audience = new opportunitiesData, data, data

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Whats next?64Develop engagement tailored to audience behaviorUse every tool, platform, community availableLeverage research, intuition, and calculation to strategize

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The best way to predict the future is to create it ABRAHAM LINCOLN

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Thank You

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Q&A TimeDave PerryVH1@dmperryJacee ScoularHollister Co.@jcscooler

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What's Next: What Lies Ahead in Network Innovation

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