What’s Next in Social Media
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Transcript of What’s Next in Social Media
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
What’s Next in Social Media
Top 5 Trends To Turn Your Social Empire into Gold
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Agenda
1. Facebook Pages become a Paid Channel2. How to be an Instagram Hero3. How Video Makes you Human4. The importance of Dialogue: The Art of the Question5. Social ROI
http://socialmediatoday.com/margaretmurphydidit/2420986/10-social-media-trends-summer-2014
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Facebook = Paid Channel
Once upon a time….You could post on your Facebook Page and people would see it.
Along came the evil EdgeRank Algorithm (a.k.a. Newsfeed Algorithm) and hid 80% of the content.
What do we do now?
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Facebook = Paid Channel
• To get any content out today, you must engage in Paid Advertising, which essentially makes Facebook a Paid Marketing Channel instead of an organic one
• What you post is still critical, and we’ll get to ideas on how you can keep on rocking it with content in a minute – so there is hope!
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Facebook = Paid Channel
• Tips on advertising on Facebook:
1. Never “boost” content – this algorithm is very weak, and is not effective
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Facebook = Paid Channel
• Instead to go Create Ad (or Advertise Page, depending on what Facebook calls it today) and choose “Promote Page Post”
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Facebook = Paid Channel
• Select as many photos as you can!• Make sure you either own or purchase the photos or
you could end up with a big fine
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Facebook = Paid Channel
• When running a Page Likes ad, be very selective on where and who you choose to receive your ad
• Use the various Interests, Behaviors and Demographics to laser-focus your ad
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• Growing at 1,500% per year• Two options:
– Photos– Videos
• Videos get 15x the shares of videos on Facebook so…what are you waiting for?
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Be an Instagram Hero
• Tips on using it like a pro: – Use at least 3 hash tags (#realestate, #newlisting,
#neighborhood, #lovelife, #home, etc.)– Connect with Facebook and Twitter
• Edit Profile• Include your profile• Choose the gear box and scroll to Share Settings• Connect with Facebook Page or profile and
Twitter• Ensure notifications are one
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Be an Instagram Hero
• Take your brand places– Post images in the neighborhoods in which you sell– Take a picture: tell a story (clients, testimonials, etc.)
• Explore hash tags and find new followers• Do short videos about where you are, what you’re up to,
or a short tip of the day
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Be an Instagram Hero
• Engage other users because when you share their stuff, they’ll share yours
• Track your results using Statigram.com (it’s free!)
This could be YOU!
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Become a Video Powerhouse
• Video makes you instantly more approachable and real• Want to be the resident expert? Yup, it’s video• Create a regularly scheduled program that people can
come to expect• You’ll get more shares than on any other type of content
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Become a Video Powerhouse
• Videos get more shares than anything else online including on these networks: – YouTube– Instagram– Facebook– Twitter– LinkedIn
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Become a Video Powerhouse
• Make your videos short but valuable
• Tell a short story• Provide a tip of the day• Create a new one each week• Post them on all your networks and
your website, too!
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Dialogue = Being Social
• Conversations don’t happen when you spam or “splat” people
• In Facebook, your posts get special attention when you ask a question
• There is an art to asking a question though!
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Dialogue = Being Social
• Conversation 101:– Voting: Which do YOU choose?– Fill in the blank– Lifestyle related questions:
• What’s your weekend fave go-to?
• What’s your favorite kitchen appliance?
• What’s the 1st thing on your bucket list? We all have one!
– Like and Share…– One word to describe…
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Social ROI
• Social ROI is the most elusive element for any marketer so how do we measure it?
• Everything we know about it is WRONG!
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Social ROI
• To quote Gary Vaynerchuk: – If you’re willing to invest the time, and the effort, and
learn the platforms, and you have the natural talent…you can score a book deal, help your clients achieve their goals.
– Social ROI is not about the tools – it’s about the mechanic using the tool!
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Wrapping up
• To thrive on Facebook, use paid ads• Video is king – everywhere from Instagram, to Facebook
and beyond• Have conversations – real ones – because they lead to
real clients• Your ROI on social media is only as good as the
mechanic and his/her message
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
Rebecca’s Contact Info
• For any questions, comments and horror stories about your social media program find me here:
• Twitter: @bexmountain• Facebook: www.facebook.com/ImpetusConsulting (or
just type in my name…my Page will show up)• LinkedIn: www.linkedin.com/in/bexmountain• Email: [email protected]
Any and all questions are welcome!
Today’s course Handouts can be found at:www.learninglibrary.com/handouts
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