What's next for events?
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What’s next for events? Charles Wells CMO @JustGiving Event fundraising seminar, 22 nd October 2013
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Transcript of What's next for events?
What’s next for events?
Charles Wells
CMO @JustGiving
Event fundraising seminar, 22nd October 2013
What we’ll cover
• Some good news!
• Which events?
• How to get the most from your events?
Good news!
EVENT FUNDRAISING IS GROWING
8% growth in
participation in event
fundraising
1. Recruitment
2. Effective fundraising
But there are 2 key challenges
Which events?
Which experiences?
1. Heroes
2. Unique experiences
1. Heroes
2. Unique experiences
Invest in events where people can emulate their heroes
THE TEAM
GB EFFECT 15%
increase in
British Triathlon
memberships
1.9m now cycle every week
EMULATING HEROES
www.flickr.com/photos/chough11/7734044948
£740 page average
21% growth in triathlon
fundraising
Emulating heroes
www.flickr.com/photos/23913935@N07/7818006836/
30% growth in cycling
fundraising
£610 page average
1. Heroes
2. Unique experiences Create events that offer a unique experience
THE RISE OF THE MOB™
67% first time fundraisers
66% aged 35 and under
OTHERWISE KNOWN AS
SUPER SOCIALS
668 friends on Facebook –
four times more than
the UK average
CURATING
THEIR ONLINE ‘ME’
23,000 people were tweeting
How do you get the
most from your
events?
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Online event
participants reach
500 people through
social media
INFECTIOUS
FUNDRAISING
Harness the network effect of your fundraisers
900 40% fundraisers
taking part in
an event
inspired friends
and family to
take part
51% chose to
fundraise for the
same charity
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Easy to connect
Make it easy to share
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Facebook’s (mobile) user stats
May 2013
The rise of mobile
Percentage of mobile &
tablet visits to JustGiving
Easy registration and giving
Ok, so let’s sum up
Event based
fundraising is in
healthy growth
Which experiences
not which events
1. Heroes
2. Unique experiences
Invest in events where people can emulate their heroes
Create events that offer a unique experience
How do you get the
most from your
events?
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Thanks!
@justgiving
Find out more:
justgiving.com/eventfundraisingmonitor
justgiving.com/activeworks
