Whats My Brand

Instructions:

In groups, look at the brand logos.

Make a list of the brand and what they sell.

The team with the most correct brand and product associations wins!

Coca – colaPop / Soda

Microsoft

Computer software

International Business Machines

Computers

General Electric

Appliances

Military hardware

http://www.ge.com/index.html

Intelcomputer

chips

Disney

Movies

Entertainment

http://www.disneyinternational.com/


Nokiacell phones

McDonaldsfast food




ToyotaVehicles

Marlborocigarettes




http://www.olipop.com/theunbelievableshows/01t.html

Mercedesluxury

vehiclesHewlett-PackardPrinters

Computers




http://images.google.com/imgres?imgurl=http://www.extendedwarrantyinformation.com/Auto/Mercedes/images/Mercedes_logo.gif&imgrefurl=http://www.extendedwarrantyinformation.com/Auto/Mercedes/Mercedes-Extended-Warranty.htm&h=283&w=283&sz=10&hl=en&start=1&tbnid=hcXsYcVZghEt7M:&tbnh=114&tbnw=114&prev=/images%3Fq%3Dmercedes%2B%2Blogo%26gbv%3D2%26svnum%3D10%26hl%3Den%26newwindow%3D1

Citi Bankfinancial services

American Express

Credit cards




GilletteRazors

Ciscocommunications




BMWluxury

vehicles

HondaCars / Vehicules




Fordvehicles

SamsungElectronics




http://www.cartype.com/images/page/Ford_logo28.jpg

SonyElectronics

Entertainment

PepsiFood / beverages




http://images.google.com/imgres?imgurl=http://www.pepsico.com/PEP_Company/Overview/images/img_pepsi_logo.gif&imgrefurl=http://www.pepsico.com/PEP_Company/Overview/index.cfm&h=142&w=142&sz=9&hl=en&start=5&tbnid=RTTMNmT9R9KpLM:&tbnh=94&tbnw=94&prev=/images%3Fq%3Dpepsi%2Blogo%26gbv%3D2%26svnum%3D10%26hl%3Den%26newwindow%3D1

NescafeCoffee

Budweiserbeer




Dellcomputer hardware

Merill LynchInvestment

Banking




http://images.google.com/imgres?imgurl=http://www.calicousa.com/tattoofiles/Companies/MerillLynchBlue.jpg&imgrefurl=http://www.calicousa.com/companies.html&h=526&w=523&sz=40&hl=en&start=2&tbnid=KX68crhnTWxjBM:&tbnh=132&tbnw=131&prev=/images%3Fq%3Dmerill%2Blynch%26gbv%3D2%26svnum%3D10%26hl%3Den%26newwindow%3D1

Morgan StanleyInvestment brokerage

OracleDatabase software




Pfizerpharmaceutica

ls

J.P. MorganInvestment

banking




http://images.google.com/imgres?imgurl=http://www.iflipflop.com/uploaded_images/viagra-772669.jpg&imgrefurl=http://www.iflipflop.com/archive/2006_06_01_archive.html&h=304&w=434&sz=13&hl=en&start=17&tbnid=rDJ_pIB18GeghM:&tbnh=88&tbnw=126&prev=/images%3Fq%3Dviagra%2Blogo%26gbv%3D2%26svnum%3D10%26hl%3Den%26newwindow%3D1

NikeShoes / clothing

Merckdrugs




HSBCBanking

SAPComputersoftware




Canoncameras

Kellogg’s cereal




Gapclothing / fashion

IKEAfurniture




Harley Davidson

motorcycles

Heinzketchup




AppleComputers / Electronics

Louis VuittonLuxury clothing

accessories




Nintendocomputergam

es

MTVMusic

Television




Volkswagenvehicles

L’OrealCosmetics /

Perfume




Xeroxphotocopiers

KFCFast food




Kodakcameras

Wrigley’schewing gum




Colgatetoothpaste

Pizza HutFood and beverages




GucciLuxury items

KleenexKleenex




Avoncosmetics

EbayInternet shopping




YahooInternet services

NestleFood /

confectionary




Adidassports apparel

Rolexwatches




Porschesports cars

LevisJeans




http://www.cartype.com/images/page/arms_1.jpg

Smirnoffvodka

BoeingAerospace




Heinekenbeer

ShellOil and Gas



Niveaskin cream

GoogleInternet

Starbuckscoffee

Moet & Chandon

champagne

Instructions: Ask and answer with your partner about their

own brand preferences.

Ask your partner WHY? they like that particular brand. Price? Quality? Image?

How loyal are they to their brand 0% 100%?

Unloyal somewhat very totally

WHAT BRAND OF _______________________

DO YOU USE / HAVE? WHY THAT BRAND? HOW LOYAL ARE YOU?

Whats My Brand

Economy & Finance

Transcript of Whats My Brand