Enquête Nicolle 2006 - Connaissances, attitudes et comportements ...
What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Libraries...
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Transcript of What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Libraries...
What’s It Worth to You? A Return on Investment
Study of Selected Colorado Public Libraries
Presented by
Nicolle Steffen, Director
Zeth Lietzau, Associate Director
Library Research Service
What’s It Worth to You? A Return on Investment Study of Selected
Colorado Public Libraries
or
Public Libraries –A Wise Investment
Presentation OverviewPresentation Overview• Timeline
• Participating Libraries
• ROI Methodology
• Major findings
• Tools and Resources
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Timeline: Study Set-upTimeline: Study Set-up• Late 2005 - idea is born
• Spring 2006 – proposal submitted
• June 2006 – research begins
• August 2006 – advisory committee meets
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Timeline: Data CollectionTimeline: Data Collection• Fall 2006 – library survey
• Spring 2007– key informant interviews
– patron survey (~5,000)
• Summer 2007 – data entry and analysis
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Timeline: Reports & ToolsTimeline: Reports & Tools• September 2007 – Public
Libraries – A Wise Investment (individual library reports)
• October 2007 – Library & Patron ROI Calculators
• Future Resources– Closer Look Report– Summary brochure– Demographic analysis
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LibraryLSA
Population
CORTEZ PUBLIC LIBRARY 8,550
DENVER PUBLIC LIBRARY 571,848
DOUGLAS COUNTY LIBRARIES 251,418
EAGLE VALLEY LIBRARY DISTRICT 40,107
FORT MORGAN PUBLIC LIBRARY 10,968
MESA COUNTY PUBLIC LIBRARY DISTRICT 130,662
MONTROSE LIBRARY DISTRICT 37,147
RANGEVIEW LIBRARY DISTRICT 302,907
Participating LibrariesParticipating Libraries
Participating LibrariesParticipating LibrariesP
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Participating LibrariesParticipating Libraries
Library
% of Non-Resident
Borrowers
CORTEZ PUBLIC LIBRARY 55%
DENVER PUBLIC LIBRARY 15%
DOUGLAS COUNTY LIBRARIES 9%
EAGLE VALLEY LIBRARY DISTRICT 8%
FORT MORGAN PUBLIC LIBRARY 42%
MESA COUNTY PUBLIC LIBRARY DISTRICT 2%
MONTROSE LIBRARY DISTRICT 19%
RANGEVIEW LIBRARY 10%
Contingent Valuation
+ Cost to Use Alternatives+ Lost Use+ Direct Local Expenditures+ Lost Compensation for Library
Staff+ Halo Spending
Divided by Local Investment
ROI - MethodologyROI - MethodologyP
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Return on Investment FactorsMontrose Library District
Cost to Use Alternatives $5,408,539
Lost Use $498,200
Direct Local Expenditures $122,321
Lost Compensation for Library Staff
$687,735
Halo Spending $615,116
Total Return on Investment $7,331,911
Total Local Investment
$1,375,441
Return per Dollar Invested $5.33
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ROI - Eight Colorado Libraries
Eagle Valley Library District $4.28
Mesa County Public Library District $4.57
Rangeview Library District $4.81
Denver Public Library $4.96
Douglas County Libraries $5.02
Montrose Library District $5.33
Fort Morgan Public Library $8.80
Cortez Public Library $31.07
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$5
$1
$100 Invested
Yields$500
Return
Out of State ROI Findings Summary
State Scope ROI
FL State $6.54
PA State $5.50
SC State $4.48
NY County $3.93
OH 9 libraries $3.81
PA Individual Library $3.00
Mean $4.54
Median $4.21 Pu
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Returns on Investment by LibraryReturns on Investment by Library
Percentage of Respondents Who Indicated TheyVisited the Library 25 Times or More in the Past 12 Months
44%
54%
54%
60%
61%
62%
65%
66%
0% 10% 20% 30% 40% 50% 60% 70%
FORT MORGAN PL
CORTEZ PL
MONTROSE LD
RANGEVIEW LD
MESA COUNTY PLD
EAGLE VALLEY LD
DOUGLAS CLD
DENVER PL
Lib
rary
Percentage of Respondents
Returns on Investment by LibraryReturns on Investment by Library
Percentage of Respondents Who Indicated TheyWould Have Spent $20 or More For An Information Alternative
50%
50%
52%
52%
54%
63%
66%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
MESA COUNTY PLD
MONTROSE LD
DENVER PL
RANGEVIEW LD
FORT MORGAN PL
DOUGLAS CLD
CORTEZ PL
EAGLE VALLEY LD
Lib
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Percentage of Respondents
Returns on Investment by LibraryReturns on Investment by LibraryPercentage of Respondents Who Indicated TheyUsed a Library Computer in the Past 12 Months
64%
67%
69%
71%
76%
77%
77%
83%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
FORT MORGAN PL
CORTEZ PL
RANGEVIEW LD
MONTROSE LD
MESA COUNTY PLD
DOUGLAS CLD
EAGLE VALLEY LD
DENVER PL
Lib
rary
Percentage of Respondents
Returns on Investment by LibraryReturns on Investment by Library
Percentage of Respondents Indicating TheyConnected to a Colorado Library in the Past 12 Months
32%
33%
36%
44%
49%
50%
56%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80%
FORT MORGAN PL
CORTEZ PL
MONTROSE LD
EAGLE VALLEY LD
MESA COUNTY PLD
RANGEVIEW LD
DENVER PL
DOUGLAS CLD
Lib
rary
Percentage of Respondents
Public Libraries – A Wise Investment