'What's happening on the App Stores?' - Richard Pidgeon at App Promotion Summit Berlin

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Richard Pidgeon VP Business Development EMEA [email protected] Twitter @catchthepidge

description

Based in London, Richard Pidgeon brings a history of knowledge and experience in the mobile marketing and developer sectors to his current role as Director of International Sales at Distimo, a globally recognized leader in app store market data and analytics. Distimo offers three core services: App Analytics, to track all your important app data across all major app stores and ad networks; Conversion Tracking, to measure your full app sales funnel from discovery and campaigns to app launch; and AppIQ, the most accurate tool on the market to analyze the estimated daily download and revenue volumes for any app in any market worldwide. Prior to working at Distimo, Pidgeon spent over 15 years working in the mobile ecosystem, gaining the majority of his experience at Vodafone and Nokia. His most recent experience was working with Nokia in partnering with Microsoft to evangelize the Windows Phone experience for brands and developers. He also led the business development team at Catchy Agency, the leading global developer marketing agency based in the UK.

Transcript of 'What's happening on the App Stores?' - Richard Pidgeon at App Promotion Summit Berlin

Page 1: 'What's happening on the App Stores?' - Richard Pidgeon at App Promotion Summit Berlin

Richard PidgeonVP Business Development EMEA

[email protected] @catchthepidge

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App Analytics: Track your own apps across all major app stores and ad networks.

Conversion Tracking: Measure which of your marketing efforts and campaigns pay off best.

API:Export app data to a variety of file formats.

AppIQ: Most accurate daily download and revenue estimations for any app.

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GLOBAL PICTURE

Taken from October Monthly Publication

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Global Revenue Distribution by Region

23%

6%

29%

40%

Africa

Asia

Australia

Europe

North America

South America

Sept 2012

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40%

23%

31%

AfricaAsiaAustraliaEuropeNorth AmericaSouth America

Global Revenue Distribution by Region

Sep 2013

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% Growth by country

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

1047%

390%349%

224% 203% 189% 180% 175% 163% 151%

AUG 12 AUG 13

% G

row

th i

n R

eve

nu

e

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Revenue distribution by country

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Revenue distribution by platform

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Store Apps Share

Download Share

Revenue Share

20% 36% 72%

14% 37% 88%

ONLY 20% OF THE APPS GENERATE 72% OF THE REVENUE ON IOSGames Share of the Whole Store, September 2013

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GLOBAL BRANDS

Taken from October Monthly Publication

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MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:

www.distimo.com/blog

• Monthly reports and webinars: www.distimo.com/publications

• Free App Analytics to measure own applications: www.distimo.com/app-analytics

• Daily ranking of all apps in every app store: www.distimo.com/leaderboards

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Richard [email protected]

THANK YOU!