What's driving the automotive industry?!
Transcript of What's driving the automotive industry?!
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What's driving the automotive industry?!
WorldDAB Automotive Conference 2021 // Martin Koch
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2The WorldDABAutomotive Working Group
The User Experience Working Group works on improving the user interface for in-car digital radio.
The Aftermarket Devices Working Group supports manufacturers and promoters of DAB+ automotive aftermarket products.
AMD Group Chairman: Roberto Moro, SRG SSR, Switzerland
Chairman: Martin Koch, Volkswagen CARIAD, Germany
UX Group Chairman: Gregor Poetzsch, Volkswagen CARIAD, Germany
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3WorldDAB Automotive Working GroupFocus Areas
Cross industry collaboration
Metadata campaign
User Experience
Voice control
New Technologies
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4Topics today
• DAB+ fitment of cars in Europe
• Mega trends in automotive infotainment
• Prospects on radio in the dashboard
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5DAB+ fitment of cars in Europe: as standard
Source: WorldDAB, JATO DAB/DAB+ study H2 2020 / February 21;
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6Mega trends in automotive infotainment#1 Passenger Displays
Source: YouTube.com @Siili Auto @autobild @mercedesbenz @porsche
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7Mega trends in automotive infotainment#1 Passenger Displays
Source: YouTube.com @Siili Auto @autobild @mercedesbenz @porsche
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8Mega trends in automotive infotainment#1 Passenger Displays
Source: YouTube.com @Siili Auto @autobild @mercedesbenz @porsche
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9Mega trends in automotive infotainment#1 Passenger Displays
Source: YouTube.com @Siili Auto @autobild @mercedesbenz @porsche
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10Mega trends in automotive infotainment#2 Android Automotive
Source: t3n.de
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11Key Takeaways
• Position of DAB+ in the car was never more solid than today due to EECC
• In the car more and more entertainment options fight for attention of drivers and passengers (e.g. video, games)
• Radio should provide more than “audio only” to attract audience on large screens (e.g. online slide show)
• Android automotive provides broadcasters the opportunity to extend offers by an own in-car app
• There are several automotive app-stores to consider
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Thank you!