What's Changed in Webinars?
Transcript of What's Changed in Webinars?
Your Webinars are Soooooo 2008How they’ve changed and What’s Working—or Not
Wayne Turmel•President,
GreatWebMeetings.com•Presentation skills trainer
and coach
Our time together•How webinars have changed in the last 3
years•Trends and research•More than lead generation•Now low-tech companies are using them•Why they shouldn’t be left to the interns
2 Types…•Lead generation/awareness webinars
▫Free ▫Expand your database▫Brand creation▫Channel education▫Cheap website content
•Webinars as products▫$$$$$▫Get your “Intellectual Property “(IP) widely
distributed
Get over it…..
Why do Webinars?•Save marketing $$$$$$•Generate leads•Expand database•Create website content•Establish expertise•Promote your brand•Create partnerships
Webinar Growth
40%
When you say “webinar”…•Traditional marketing webinar- “come
learn about us”•Establishing expertise - “learn about the
industry” from us•Training/build long-term relationship•Recorded webcast- website content, small
doses
What’s Changed?•More competition•More focus on education•Fewer attendees, better sales cycles•Technology is wayyyyyy easier
Formats•Straight demo•Ongoing education series•Expert interviews/radio show•Pre-recorded•Video/webcam
The Purpose: To Drive Sales
Why Do Webinars?
10%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Educate prospects or customers
Generate new leads
Position company in mar-ketplace
Move leads to sales
Add names to opt-in list
Create recordings
Who Uses Webinars?1. Software/tech2. Professional services3. Associations4. Financial services5. Education
Why Bird Seed?
Why Kaytee Does Webinars
•Channel education•Website content•Brand awareness
What Do Companies Like•Inexpensive•Expand geographic
reach•Level playing field•Partnering
opportunities•Repurposing for web
content
What Don’t They Like•A lot of work•Working with
technology•Presenters aren’t
comfortable•Disappointing
results
Biggest Mistakes•Casting too wide a net•Making it about you, not customers•Handing it off to interns•No clear call to action•Poor preparation•No standard processes•Poor presentation
▫Speaker preparation▫Lack of interaction▫Inappropriate audience analysis
What’s the difference?•Positioning can mean 300% increase•Repeats increase leads•Series increases brand awareness and
conversion•Lead tracking and followup are key
The thinking has changed•2008- generate new leads, get people in
the pipeline•2011- create loyalty, convert leads, keep
them longer
So what????•Observe a few webinars and make notes•Talk to all stakeholders•Make it part of your marketing strategy•Treat it like the project it is
6 Weeks to a Great Webinar E-version•$15 by paypal•Just drop an email to
•Includes the visuals from this webcast
Happy To Help
+1 630 5451934Skype: greatwebmeetings.comTwitter @greatwebmeeting