Whats a Mashup & Why Would I Want One?

April 17, 2007Darlene FichterHead, Indigenous Studies PortalUniversity of Saskatchewan Library

MashupsDefinition(s)TourMaking a mashupTechnical and social issues

What is it?A mashup is a web application that uses content from more than one source to create a new serviceContent is typically sourced via an API* or a RSS FeedTerm comes from pop musicCool new breed of application on the web*API - set of routines for accessing an application or service

frappr - people + Google Mapshttp://www.frappr.com/mashups

Strawberry Daiquiris

Stupidest Term Ever!Youre not mashing up or if you are youll get lumps.You should be creating flavorful California cuisine.Tom Reamy

The science of scrumptious: why do we loathe lumpy food, pick at our plates, and believe that chocolate will cure all ills? They say there's no accounting for taste, but science is giving it a tryPsychology Today, Sept-Oct, 2003

IBM"The Web 2.0 powered IBM Enterprise Mashup puts more capability into an individuals hands and gives them more freedom to innovate -- and because Web 2.0 technologies are based on open standards, integrating them into an open business model is easy for end users and developers alike," said Smith. http://www-03.ibm.com/press/us/en/pressrelease/19821.wss

Todays Playgroundhttp://www.flickr.com/photos/edyson/ (cc) http://creativecommons.org/licenses/by-nc/2.0/

(CC) Photo by Sebastien Proothhttp://flickr.com/photos/sebastianprooth/315686462/

YahooAmazonTechnoratiEVDBGoogle Maps

Mashup EcosystemOpen data

Open set of services

Small pieces loosely joined

You

Mashups and Web 2.0 ImplicationsFastest growing ecosystemsDont have to get anybodys approval to provide a new API to the Internet operating systems

DIY Programming5 minute customization of applicationsNo longer the purvey of the techno elite

Created with http://maps.huge.info/zip.htm

Route Map for Deliverieshttp://www.lcls.org/members/routemap.aspx

Newsmaphttp://www.marumushi.com/apps/newsmap/newsmap.cfmUSACanada

NewsmapReveals underlying patterns in news reporting across culturesUses Google News

Earthquake

Book Carouselhttp://www.cambridgelibraries.ca/hot/carousel.cfm

Frivolous Flickr FunCaptioner!http://shadydentist.com/captionerColr Pickrhttp://krazydad.com/colrpickrDozens of Flickr Toys: http://bighugelabs.com/flickr/

Housing Mapshttp://www.housingmaps.com

Group Maps for Online Communitieshttp://www.frappr.com/blogginglibrarians

LivePlasma & CNet Articles

McMaster Library 5,000 aerial photosGoogle mashup of aerial photo collectionReplaces print indexesBrowse on 2 dimensions:TimeSpace

http://library.mcmaster.ca/maps/airphotos/Home.htm

Pittsburgh University LibraryYahoo PipesScopus and Web of SciencesPublications by their facultyOutput one RSS feed

Facts and Figures1799 mashups (March 4, 2007)3 new mashups / dayProgrammable Web Mashup Dashboardhttp://www.programmableweb.com/mashups

Types of Mashups

Mashup Matrix

Typology of the Mashup

Presentation

Client-Side Data Client-Side Software

Server-Side SoftwareServer-Side DataDion Hinchcliffe, http://blogs.zdnet.com/Hinchcliffe/?p=49&tag=nl.e622

Where to StartPoint & click, & publishCloningJust program it

Google My Maphttp://tinyurl.com/3e5xd9

APIs/Web ServicesStep 1 Get an ideaStep 2 Sign up for a developer tokenhttp://aws.amazon.com/http://www.google.com/apis/maps/http://api.search.yahoo.com/webservices/register_applicationStep 3 Read the fine print about use

CommunityWalkhttp://www.communitywalk.com/

People Listening to this Webcast

Add yourself to the maphttp://www.frappr.com/mashups/

Other Map Buildersmaps.google.com

www.yourgmap.com

www.mapbuilder.net

www.platial.com

Learn from Others

Western springs historya joint project of the Thomas Ford Memorial Library and Western Springs Historical Societyhttp://www.westernspringshistory.org/map/ Local data: http://www.westernspringshistory.org/map/data.xmlAPIs: Google Maps

data.xml

Try More Tools

Just Do Itlib-web-catsDirectory by Marshall Breeding

Step 1: Find lat/long for each library

Step 2: Create the map

http://www.talis.com/tdn/competition

Go-go Google Gadget! PopularNew BooksMy Check-outsMy Holds

And to Add This You Click

Customized Google Page

Technical IssuesIn its infancyNeed a better registry for APIs Scale and dependencies issuesHow much to invest?

Social IssuesIntellectual property issues right to remixProvenanceOrigin or source Authority

Unintended consequences

Client side scripts that modify pagesAll instances of Microsoft on any site are rewritten to say the d*!?! Microsoft

Find out moreGoogle Maps Maniahttp://googlemapsmania.blogspot.com/

Mashup Dashboardhttp://www.programmableweb.com/mashups

Thank YouQuestions?Email me darlene.fichter@usask.caComment on my blog

Open DataUsage statements, copyright informationOpen set of servicesProgrammatic access to draw down the data from eachSmall pieces loosely joined

http://dailymashup.com/Mike Cunningham is the Web Services Librarian at Cambridge University Libraries. http://www.cambridgelibraries.ca/hot/carousel.cfmMike Cunningham is a Web Services Librarian at Cambridge University Librarieshttp://www.cambridgelibrareis.ca/hot/carousel.cfm - Cambridge Ontariohttp://www.placeopedia.com/digital life aggregatorsDigital life aggregatorsSuperglu.nethttp://www.liveplasma.com/Electronic version of 6 degrees of separation

The trivia game Six Degrees of Kevin Bacon is based on a variation of the concept of the small world phenomenon and states that any actor can be linked, through their film roles, to Kevin Bacon. The game requires a group of players to try to connect any film actor in history to Kevin Bacon as quickly as possible and in as few links as possible. Wikipediawww.weatherbonk.comhttp://www.programmableweb.com/matrixAPIs Programmable Web http://www.programmableweb.com/apis

Reliability no licenseUnintended consequences (positive and negative)Identifying banned books readers or by mining Amazon Wishlists and combining information with Yahoo People

End users can create and customize and merge data/maps/text to create new services and information without programming

Client side scripts that modify pagesAll instances of Microsoft on any site are rewritten to say the d*!?! Microsoft