What You Did Not Plan for in 2015 Jordan Koene #SEJSummit

#SEJSummit#Searchmetrics

Free 30-Day Trial

Instant data. Tweak strategies.

Benchmark competitors.

“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

Use with

multip

le teams


3Takeaways

Content Security

Dooms DayPlans

Non-GoogleSearch


Content Security •What is Google indexing? •Do you have sensitive content indexed? •Can I protect my customers, employees and business by blocking content from Google

•Content Audit for Risk


What should I be looking for?•Login pages, email reset

•Content which is only for a select group•Help or instructional content •Ask yourself, is this necessary in Google?

Salesforce Help


Whitehouse.gov



Dooms Day Plan

•More and more brands websites are seeing dramatic SEO drops•The number of penalties is growing•Google changes are targeting niche or categories •Overlooked technical changes cause dramatic drops•Recovering from Google issues is slow


CNN


Discovery.com


Patch


Retailmenot


Non-Google Search

•3 Y’s (Yahoo, Youtube, Yandex)•Social Search (Facebook and Twitter)•Commerce Search (eBay, Amazon, Alibaba)•Image Search (Pinterest, Twitter)•Content Search (Wikipedia, CNN)•Local Search (Yelp, Maps)•Job Search (Glassdoor, Indeed)

eBay Content Search


SF Zoo Job Page


NFL on Twitter



3Takeaways

Content Security

Dooms DayPlans

Non-GoogleSearch


@jtkoene

www.linkedin.com/in/jordankoene

What You Did Not Plan for in 2015 Jordan Koene #SEJSummit

Marketing

Transcript of What You Did Not Plan for in 2015 Jordan Koene #SEJSummit