What would Silicon Valley Do? · What would Silicon Valley Do? Launch with Tier 1 US Operator this...
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Transcript of What would Silicon Valley Do? · What would Silicon Valley Do? Launch with Tier 1 US Operator this...
What would Silicon Valley Do?
Launch with Tier 1 US Operator
this week
WhatsApp for Business
PRICE (not product)
Why?
Location AggregationAnother Case Study of Failed Pricing
1 API
20,000 developers
$0.02
only 50
A2P
What about the expected 99% of consumer to business messaging?
• Basic Information:
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THE BUSINESS MODEL FOR WHATSAPP
MESSAGING APP FOR THE BUSINESS
IN DUAL-SIDED MONOPOLY MARKETS > THE CHARGE
TOLLS
BIG DATA MONETIZATION PLAY
Alternative Business
Model
Goal
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Freemium Strategy 1
Free Messages until high
engagement lock-in
(e.g. 500 messages/month)
$10-20/month bundles
Freemium Strategy 2
Free Messages until high
engagement lock-in
Upsell and charge for value
added features
Order taking & commerce
After hours customer service
Reputation management
Appointments
Team coordination
Ordering upselling
Reputation Management
$150/mo
$100/mo
DATA
