What we will try to do today:
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What we will try to do today:Vision Who could we be in the future?Mission What is our central purpose?Value What standards will guide our operation?
KSFs What are our key success factors?Priorities What is our main job that we must do?
When visions are clear...Job satisfaction is higherGreater commitment & loyaltyEsprit de CorpsHigher clarity about organizational valuesIncreased pride in the organizationFrom The Leadership Challenge by Kouzes & Posner
VMV Key Questions:Who are our primary stakeholders?What are their needs?What do our customers want?What principles or values will we be guided by?How will we measure our success?What will we look like in ten years if successful?
VISIONPeter Block, The Empowered ManagerForget about being number 1.Dont be practical.Start with your customers.How will we treat each other?Make it radical and compelling.If your vision is something you would be embarrassed to tell your mother about, then youre on the right track.
VISIONBecome number one or number two in every market we serve and revolutionize this company to have the strength of a big company and the agility of a small company
- General Electric 1980s
VISIONKnock off RJR as the number one tobacco company in the world-Philip Morris, 1950s
VISIONBecome a $125 billion company by year 2000-Wal-Mart, 1990s
West PointTo provide the nation with leaders of character who provide the nations defense.
Microsoft:Our vision is very simple: It is a computer on every desk and in every home, running Microsoft software.
MISSIONA company's mission is a statement of its purpose or reason for being. Mission statements provide focus, inspiration and criteria to evaluate strategic choices.
MISSIONTo solve unsolved problems innovatively-3M
MISSIONTo help leading corporations and governments be more successful
Disney:We create happiness by providing the finest in entertainment to people of all ages everywhere.
MISSION"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use".
MISSION"We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products".
The Ritz Carlton experience enlivens the senses, instills well being, and fulfills even the unexpressed wishes and needs of our customers.
Anita Roddick & The Body Shop Saving The Rain Forest Harvesting Brazil Nuts Paper From Nepal Stop Animal Testing Amnesty International Trade Not Aid Saving The Whales Planting trees Saving The Hutu Orphanages In RomaniaIts impossible to be inspired by a moisture cream.If you have an itsy bitsy vision, you have an itsy bitsy company.
Marriott School:Our mission is to attract and develop men and women of faith, character, and professional ability who will become outstanding managers and leaders throughout the world.
VALUEValues are guiding principles that indicate what behaviors are needed for success and what behaviors are unacceptable.
Philip Morris:The right of freedom of choiceWinning-beating others in a good fightEncouraging individual initiativeOpportunity based on merit; no one is entitled to anythingHardwork and continuous self-improvement
Marriott School:Principles of the restored Gospel including faith in the Lord Jesus Christ, love of God and family, obedience to the commandments and compassionate service.Pioneering and entrepreneurial spirit, encompassing vision, innovation, determination and hard work. Appreciation for diversity in thought, ethnic and cultural backgrounds, experiences, and individual talents.Passion for excellenceCommitment to lifelong learning and continuous improvement
No cynicismNurturing and promulgation of wholesome American valueCreativity, dreams, and imaginationsFanatical attention to consistency and detailPreservation and control of the Disney Magic