What we now know - Why startups are not smaller versions of companies (Teaching Lean Launchpad 101...
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WHAT WE NOW KNOW WHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES QAZVIN ISLAMIC AZAD UNIVERSITY, IRAN MARCH 10TH 2015
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Transcript of What we now know - Why startups are not smaller versions of companies (Teaching Lean Launchpad 101...
WHAT WE NOW KNOWWHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES
QAZVIN ISLAMIC AZAD UNIVERSITY, IRANMARCH 10TH 2015
ABOUT VIDAR ANDERSEN
FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES
• NORWEGIAN LIVING IN COLOGNE, DE SINCE 2005
• WORKING WITH F500 CORPORATIONS AND GOS SOLVING PROBLEMS WITH TECHNOLOGYSINCE 1996
• SERIAL STARTUP FOUNDER & ENTREPRENEUR WITH HITS & MISSES
• EDUCATOR (UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP, STARTUP NEXT INSTRUCTOR & CERTIFIED LEAN LAUNCHPAD EDUCATOR @ STANFORD)
+ANDERSEN & ASSOCIATESCORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE
20 YEARS OF WORKING WITH E.G.
TEACHING AT E.G.
ANDERSEN FOUNDED E.G.
FEATURED & RECOGNIZED
“[Vidar Andersen] one of the most important persons in the German startup scene.” –
Wirtschafts Woche, April 2015
CERTIFIED LEAN LAUNCHPAD (LLP)EDUCATOR @STANFORD
LLP LECTURE MARCH 2015 @ QAZVIN ISLAMIC AZAD UNIVERSITY, IRAN
LLP +2.200 TEAMS WORLD WIDE• THE LEAN LAUNCHPAD CURRICULUM
• STARTED AT STANFORD & BERKELEY3 YEARS AGO
• NATIONAL SCIENCE FOUNDATION’SINNOVATION-CORPS
• +100 UNIVERSITIES WORLD WIDE
• +30 ACCELERATORS / INCUBATORS
• FORTUNE 500 CORPORATIONS
IN EUROPE WITH ANDERSEN
LLP @ UNIVERSITY OF COLOGNE (ONE OF 4 GERMAN ELITE UNIVERSITIES) GLOBAL CORPORATIONS
NSF'S iCORPS ACCELERATOR PROGRAM WENT FROM A 18% TO A +60% FUNDING RATE OF COMMERCIALIZATION OF SCIENTIFIC PROJECTS AFTER REQUIRING APPLICANTS TO TAKE THE LEAN LAUNCHPAD CURRICULUM AS A PREREQUISITE FOR FUNDING
WHAT WE NOW KNOWWHY STARTUPS ARE NOT SMALLER VERSIONS OF COMPANIES
STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES
A COMPANY IS A PERMANENT ORGANIZATION
DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE
BUSINESS MODEL IN A PREDICTABLE AND STABLE
ENVIRONMENT
A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN
AN ENVIRONMENT OF EXTREME UNCERTAINTY
A STARTUP IS A TEMPORARY ORGANIZATION DESIGNED TO SEARCH FOR A REPEATABLE AND
SCALABLE BUSINESS MODEL
COMPANY LIFE-CYCLE
SCALABLESTARTUP TRANSITION LARGE
COMPANY
SEARCH BUILD GROW• BUSINESS MODEL FOUND • PRODUCT-MARKET FIT • REPEATABLE SALES MODEL • MANAGERS HIRED
• CASH-FLOW BREAK-EVEN • PROFITABLE • RAPID SCALE • NEW SENIOR MANAGEMENT • AROUND 150 PEOPLE
SEARCH
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
EXECUTION
LARGE COMPANY
WHAT WE KNOW NOW• STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES
• STARTUP IS TEMPORARY ORG, IN SEARCH OF SCALABLE REPEATABLE BUSINESS MODEL
• NO BUSINESS PLAN EVER SURVIVES FIRST CONTACT WITH CUSTOMERS
• BUSINESS MODEL CANVAS INSTEAD OF BUSINESS PLANS
• CUSTOMER DISCOVERY INSTEAD OF EXECUTION
• AGILE ENGINEERING PROCESSES INSTEAD OF WATERFALL
• MINIMUM VIABLE PRODUCT INSTEAD OF BETAS
• BUILD - MEASURE - LEARN: ITERATION AND SPEED OF THE ESSENCE
THE LEAN STARTUP
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
THE LEAN
STARTUP=
WHAT IS A BUSINESS MODEL?
INTRODUCING BUSINESS MODEL GENERATION
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
CUSTOMER DEVELOPMENTCUSTOMER DISCOVERY & VALIDATION
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
AGILE ENGINEERINGMVP, BUILD-MEASURE-LEARN IN SMALL ITERATIVE BATCHES
BUSINESS MODEL GENERATION
CUSTOMER DEVELOPMENT
AGILE ENGINEERING
AGILE ENGINEERING• MINIMUM VIABLE PRODUCT INSTEAD OF FEATURE-COMPLETE
• BUILD-MEASURE-LEARN ITERATIONS IN SMALL BATCHES INSTEAD OF VERSION COMPLETE & WATERFALL PROCESS
• GOOD ENOUGH VS PERFECT - SPEED IS OF THE ESSENCE
• DATA / TEST DRIVEN DESIGN - HYPOTHESIS TESTING
• AUTOMATED ACCEPTANCE TESTING + USER STORIES / SCENARIOSDESCRIBE WHAT WE WANT TO SEE THE SOFTWARE DO, THEN AUTOMATE THE VERIFICATION THAT THE SOFTWARE ACTUALLY DOES IT
• CONTINUOUS DEPLOYMENT, MULTIVARIABLE A/B TESTING, PAIR PROGRAMMING (XP), SCRUM & KANBAN
GET CONNECTEDtwitter: @blacktar
email: [email protected] http://facebook.com/blacktar http://is.gd/blacktarlinkedin
+ANDERSEN & ASSOCIATESCORPORATE INNOVATION & GROWTH THROUGH ENTREPRENEURSHIP + SCIENCE
