#WooConf 2016

#WooConf 2016Anthony Antonicello & Allen Hammer

Where have we been?

What is WooCommerce?

Key themes of the conference

What did We learn?

Conversion Optimization Peep LajaStart with a processDont copy your competitors (They dont know what theyre doing either)Testing which pipe is money leaking from?Research Better data > More DataAsk the right questionsResearchXLUser Testing very specific task; and then a very general task

Do. Good. $h!t. Chris LemaOne suggestion or fix could have catastrophic, unintended side effects.Ex Spraying the island of Borneo with DDT

Your success with ecommerce is limited to your appetite for experimentationKey metric -> Add to carts per minute

Facebook, Twitter, YouTube, Pinterest, Instagram: What Happens in One Minute on the Internet

What can we expect when we start talking to WooCommerce users?

Who did We meet?

attendees from 23 countries & 23 states

Attendees consisted of store owners, developers, Agencies, & partners!

We had fun!

Allen experienced his first Uber ride!

We ventured deep behind enemy lines

We ate bizarre foods!

We met a guy from this company!

The W Hotel was Pretty cool!

And so was the venue, Austin City Limits!

We ate A LOT of Great Food

The Weather was amazing!

We got a lot of Swag, too!

Overall, it was a successful trip

Thank you, Delivra!