What We Have Learned About Social Media for Veterinarains

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What We Have Learned Reflections on 4 Years of Social Media Mike Pownall, DVM

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I presented at the AAEP Convention on what our company has learned after 4 years of intense activity on social media.

Transcript of What We Have Learned About Social Media for Veterinarains

Page 1: What We Have Learned About Social Media for Veterinarains

What We Have LearnedReflections on 4 Years of Social Media

Mike Pownall, DVM

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Funding Sources – None

Financial Interests – None

Conflict of Interest - None

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Where We Were

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Where We Are

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The Biggest Challenge?

VETS!!!!

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Culture is Critical

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Team Effort is Essential

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Align with Business Goals

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Facebook is King

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Except When it Isn’t

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Use Different Platforms

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Video Works

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Keep Website Up to Date

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Google+ & Linkedin??

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Post on Weekends

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Timing of Successful Posts is Seasonal

Early Morning•Spring & Summer

End of Day•Fall and Winter

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Constantly Test

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Promote Good Posts

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Let People Engage

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Humour & Different are Good

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Vet Stuff is Fascinating

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People Read Blogs

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Post Frequently

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Facebook has Rules

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Repurpose Content

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Be Brief

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Facebook Ads

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Use Slow Season to Gather Content

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Planning is Best But….

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Develop a Community

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Be Mobile

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Don’t do an App

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Be Paranoid

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Respond to Criticism

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Newsletters Rule

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Measure!!!!

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hootsuite.com

http://hootsuite.com/
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Professional Pages for Vets

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Racehorse People are on Twitter

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What Next

Instagram Photos

Instagram Video

Linkedin? Pinterest

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Keep In Touch

• [email protected]

• www.veterinarybusinessmatters.com

• www.slideshare.net/mpownall


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