What type of organizational structure does Coca-Cola have?

The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. Eurasia & Africa Group Europe Group Latin America Group North America Group Pacific GroupEach Continental division has vice presidents that control sub-divisions based on regions or countries. This structure is efficient for Coca-Cola since it is a very large company.

How do they operate?

Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its international operations. Regardless of the country or region, Coca-Cola operates the same way and sells the same brand and type of soft drink. The company has tight control over its operations from head office.

Group Members:Our group consists of 4 members: Khor Hooi Ling (Student ID: 19043636), Tan Li Shen (19043654), Tan Yuen Yen (19043657) and Chong Fei Yen (19043626).Overview of Coca-Cola Company:The biggest-selling soft drink in history, and the best-known product in the world! 'Coca-Cola' was created on 8th May 1886 by Dr. John S. Pemberton, an Atlanta pharmacist, and was first offered as a soda fountain beverage - produced by mixing 'Coca-Cola' syrup with carbonated water - at Jacob's Pharmacy, Atlanta. The coca-cola company was established with a mission to strive and refresh the world, inspire the moments of optimism and happiness, create value and make a difference.Further information:[1][2]Progress:7 October 2009Hi world,This will be our very first update. Anyway, we had our meeting in college, classroom to be exact. The purpose of us having this meeting is to discuss what organization should be select and not to forget to create the wikipage so that our progress could be seen by everyone. After several of choices, our members agreed to choose coca-cola company as our organization, we then divide the task accordingly among the members.Why do we choose coca-cola? As everyone knows that coca-cola is a very well known organization therefore the information of coca-cola could easily find in the net.

10 October 2009Good news!We have finally created our wikipages for Information Management's assessment.

12 October 2009New update!We have gone to ask Ms Cheng about what do we need to post on the wikipages after our lecture class. We were blur at first, after a clear explanation from Ms Cheng, we finally understood what is needed to be done for our assessment.Every single one of us have to take part in the filming of video clip. The video clip has to be timed 5-7 minutes. Not to forget about the storyboard, we must at least have 12 slides for it.

28 October 2009Hi, people!New uploaded here!We have finally uploaded overview together with the mission of the Coca-Cola Company. There are some related images we had posted on the gallery of our pages.

21 November 2009Goods News!We have uploaded the level of management and also the role of these levels.

23 November 2009Had a meeting in college to proceed on our work, it was really a bad day!We faced a lot of problems for uploading our organisational chart. We had tried so many ways to upload it in here. Things did not work out well at first. After several tries, we finally manage to upload it!

25 November 2009It was a public holiday hence we decided to meet up in KBU's library to do our videoclip. We were nervous cause it was our first time recording. After few tries, we manage to get half of it done. We were running out of time therefore we decided to meet the another day to finish off our video recording.

26 November 2009Got back to the college's library to continue our video recording.Organisation Chart:

Level of Management:(level of management)Low / Operating Level of ManagementLower level is also known as supervisory / operative level of management. It consists of supervisors, foreman, section officers, superintendent etc. According to R.C. Davis, Supervisory management refers to those executives whose work has to be largely with personal oversight and direction of operative employees. In other words, they are concerned with direction and controlling function of management.Their activities include - Assigning of jobs and tasks to various workers. - They guide and instruct workers for day to day activities. - They are responsible for the quality as well as quantity of production. - They are also entrusted with the responsibility of maintaining good relation in the organization. - They communicate workers problems, suggestions, and recommendatory appeals etc to the higher level and higher level goals and objectives to the workers. - They help to solve the grievances of the workers. - They supervise & guide the sub-ordinates. - They are responsible for providing training to the workers. - They arrange necessary materials, machines, tools etc for getting the things done. - They prepare periodical reports about the performance of the workers. - They ensure discipline in the enterprise. - They motivate workers. - They are the image builders of the enterprise because they are in direct contact with the workers. Middle Level of ManagementThe branch managers and departmental managers constitute middle level. They are responsible to the top management for the functioning of their department. They devote more time to organizational and directional functions. In small organization, there is only one layer of middle level of management but in big enterprises, there may be senior and junior middle level management.Their role can be emphasized as - They execute the plans of the organization in accordance with the policies and directives of the top management. - They make plans for the sub-units of the organization. - They participate in employment & training of lower level management. - They interpret and explain policies from top level management to lower level. - They are responsible for coordinating the activities within the division or department. - It also sends important reports and other important data to top level management. - They evaluate performance of junior managers. - They are also responsible for inspiring lower level managers towards better performance. Top / Strategic Level of ManagementIt consists of board of directors, chief executive or managing director. The top management is the ultimate source of authority and it manages goals and policies for an enterprise. It devotes more time on planning and coordinating functions.The role of the top management can be summarized as follows - Top management lays down the objectives and broad policies of the enterprise. - It issues necessary instructions for preparation of department budgets, procedures, schedules etc. - It prepares strategic plans & policies for the enterprise. - It appoints the executive for middle level i.e. departmental managers. - It controls & coordinates the activities of all the departments. - It is also responsible for maintaining a contact with the outside world. - It provides guidance and direction. - The top management is also responsible towards the shareholders for the performance of the enterprise.Business Information System:The Coca-Cola Company is the worlds largest beverage company, marketing four of the worlds top five soft-drink brands to consumers in nearly 200 countries worldwide, who consume more than one billion servings of its products each day. Running this global business is not only a daunting operational task but it also involves a mountain of financial information that must be collected, consolidated, and understood to drive financial reporting, planning, and decision making at the $20 billion company.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)In today's challenging business environment, best-run companies are more than ever staying focused on their most valuable assets their customers. SAP Customer Relationship Management Software empowers coca-cola company to manage all of their customer related data and contacts efficientlyWith SAP CRM, sales and marketing department gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less.

Features and functions:- Marketing resource and brand management- Campaign management- Segmentation and list management- Real-time offer management- Loyalty management- E-marketing

Benefits- Align marketing resources to support organisational objectives- Understand the returns on your marketing spend- Accelerate marketing processes with increased visibility and control- Drive customer demand with targeted marketing messages- Identify and retain high-value customers with customer loyalty programs- Establish a standard, streamlined marketing process with a central marketing platform

SAP Supply Chain Management (SAP SCM)Coca-cola company face enormous pressure to reduce costs while increasing innovation and improving customer service and responsiveness. SAP Supply Chain Management (SAP SCM) enables collaboration, planning, execution, and coordination of the entire supply network, empowering coca-cola company to adapt their supply chain processes to an ever-changing competitive environment.SAP SCM can help transform a linear, sequential supply chain into a responsive supply network in which communities of customer-centric, demand-driven companies share knowledge, intelligently adapt to changing market conditions, and proactively respond to shorter, less predictable life cycles.Features and functionsDemand planning and forecasting Forecast and plan anticipated demand for products or product characteristics.Safety stock planning Assign optimal safety stock and target stock levels in all inventories in the supply network.- Meet desired customer service levels while maintaining a minimum amount of safety stock.Supply network planning Integrate purchasing, manufacturing, distribution, and transportation plans into an overall supply picture so you can simulate and implement comprehensive tactical planning and sourcing decisions based on a single, globally consistent model. This can involve heuristics and capacity planning, optimization, and multilevel supply and demand matching.Distribution planning- Determine the best short-term strategy to allocate available supply to meet demand and to replenish stocking list which fulfilled by existing supply elements.Supply network collaboration- improve visibility into supply and demand- reduce inventory buffers, increase the velocity of raw materials and finished goods through the pipeline, improve customer service, and increase revenues.Benefits- Increase demand accuracy and order fulfillment satisfaction levels- Reduce inventory levels and increased inventory turns across the network- Increase profitability and productivity- Integrate sales and operation

SAP Enterprise Resources Planning (SAP ERP) FinancialsSAP ERP Financials is a complete, end-to-end enterprise financial management solution designed to meet the needs of the most complex, multinational organizations. The solution comprises a robust set of applications that support all aspects of financial business activities which helps in management of financial department.Features and Functions:Financial and management accounting provides core accounting and reporting capabilities with scalability to support the requirements of large multinational companies.- The general ledger simultaneously supports parallel books of accounts, including those for local GAAP, IFRS, US-GAAP, and tax.- The solution integrates accounts payable and receivable applications in high-volume environments. -- Complete integration with the general ledger ensures the most up-to-date balances and reporting accuracy.Financial supply chain management set the applications streamline receivables and collections management processes.- These integrated solutions help reduce operating costs, and improve cash flow and reduce days' sales outstanding.- enable quickly resolve invoice disputes and reduce the collections cycle through electronic customer billing and robust collaborative applications.- ensures the most up-to-date information and reporting accuracy.Treasury applications provide robust cash, liquidity, and financial risk management capabilities that enable more precisely manage cash, mitigate financial risks, and streamline bank interactions and payment processes.- connect the entire spectrum of treasury activities for more effective management and control, and integrate with SAP General Ledger software to ensure strict adherence to regulatory compliance and financial reporting standards.Benefits- Improve financial and managerial reporting gives the flexibility to report performance by business unit, organization, or cost center.- Improve corporate performance by providing the foundation to quickly read, evaluate, and respond to changing business conditions with accurate, reconciled and timely financial data.- Achieve faster closes which enable streamline accounting, consolidation, process scheduling, workflow, and collaboration.- Improve corporate governance and transparency by providing broader support of accounting standards, federal regulations, and improved administration of internal controls.- Improve cash flow and liquidity which automates dispute, credit, collections management and offers electronic invoicing and payment capabilities that supplement traditional accounts receivable and accounts payable functions to accelerate and manage cash flow.- Optimize global cash management through reporting , analysing , and allocate cash in real time, and establish in-house banks or payment centers.- Improve process integration between finance and treasury to ensure and integrate risk or treasury transactions with core accounting and financial reporting processes.- Reduce overall finance costs by ensuring innovate processes, collaborate with supply chain partners, and streamline operations to reduce costs and resource demands.Gallery:(sources: www.google.

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