what today’s marketers need to know: sustainability, and ... · Chatham CountySavannah...

what today’s marketers need to know:

sustainability,and innovativematerial reclamation

SCOTT BOYLSTON Professor of Design for Sustainability at SCADDirector of Emergent Structures

sustainability 101:

bottom-feeding

sustainability 101:

bottom-feeding

sustainability 101:

1) without this function no system can sustain itself2) providing this service is the equivalent of owning a niche!

techno-logical bottom-feeding

sustainability 101:

1) without this function no system can sustain itself2) providing this service is the equivalent of owning a niche!

76,500,000 tons ofdemo wastelandfilled ina single year.

76,500,000 tons ofmaterial wealthlandfilled ina single year.

Thomas & Hutton

Communty HousingServices AgencyDevelopment, Inc. (CHSA)

City of Savannah

the norm

the normthe ‘new’

flooringtableschairs

counters roof repairs

house repairsgreenhouses

shelvingcabinets

decksfencing

arthouses

2009: 210 units remained

quality (harvest/no harvest)

BUILDINGNUMBER

UNIT

NAME

y n comments

toilet

bathroom sink

medicine cabinet

kitchen sink

kitchen shelving

closet shelving

electrical

other

EMERGENCE ZONE

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INITIATIVE 1GREEN APPRENTICE PROGRAM

INITIATIVE 2SAVANNAH GARDENS REDEVELOPMENT

INITIATIVE 3OUTDOOR EATING AREA

INITIATIVE 4ROSE DHU ISLAND ECO-VILLAGE

INITIATIVE 5SHUMAN PUBLIC SCHOOL GREENING

RECLAIMEDMATERIALS

HARVEST PARTNER(Business: NorSouth/Non-profit: Habitat for Humanity)

Design for SustainabilityDepartment at SCAD

facilitation // knowledge generation // data collection // manpowerpromotion // adaptative strategies // iterative growth // dissemination

INITIATIVE 8INTERNATIONAL SYMPOSIUM

late 2011 orearly 2012

INITIATIVE 7BRANDING RECLAIMED MATERIALS

certify &celebrate:apply logoto anyapprovedproject inthe cityin orderto raiseawareness

Apply logo and informationplaques to each project aboveto raise public awareness

INITIATIVE 624-HOUR BARN RAZING

as spectacleand art scene

PUBLIC SCHOOL(Shuman Elementary PTA)

WORK FORCE(Habitat for Humanity)

FACILITY PARTNER(NorSouth)

KNOWLEDGE PARTNER(Southern Pine Company)

charette w/students,parents andteachers

various projectsstill to bedetermined

GIRL SCOUTS of COASTAL GEORGIA(Nina Smith)

WORK FORCE(Girl Scouts)

FACILITY PARTNER(JT Turner)

KNOWLEDGE PARTNER(USGBC)

planning:needs, on-sitestorage, hauling

2-dayvolunteer‘feasibility’harvest

Eco-village build onRose Dhu Island

LOCAL GREEN RESTAURANT(Thrive Cafe)

WORK FORCE(Harvest:NorSouth

Build:volunteer/students)

FACILITY PARTNER(Land owner & tennants)

KNOWLEDGE PARTNER(US Green Building Council)

charette w/land ownerand tennants

outdoor furniture& eating/rest area

ITERATIVEPROCESS:Several similarsmall-scaleprojects are inwaiting

GENERAL CONTRACTOR(NorSouth)

WORK FORCECarpentry Apprentice Programs

(Harambee House)

DEMO CONTRACTOR(TBD)

DEVELOPER(Mercy Housing)

ITERATIVEPROCESS:

Phase 1 educates Phase 2 educates Phase 3 educates

newly discovered innovations

deconstructionoperated bydemo contractor

please curb your porch

studs-to-trusses

bricks

wall caps

tubs-of-aggregate

LOCAL CRAFT SPECIALIST(Johnnie Powers)

WORK FORCEAt risk youth &

underemployed apprentices

FACILITY PARTNER(Southern Pine Co.)

TRADE PARTNER(Savannah Area Convention

and Visitors Bureau)

KNOWLEDGE PARTNER(Union Mission/Starfish Cafe)

Small-scaleproductionline oflocal goods

terrace furnitureaccompanied byinfo aboutartist & project

trolley tours tocraft center(s)

sales to localbusinesses andresidents

tourist salesin local shops

emergent structures

EMERGENCE ZONE

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RECLAIMEDMATERIALS


































(Harambee House)



ITERATIVEPROCESS:





studs-to-trusses

bricks

wall caps

tubs-of-aggregate













emergent structures

EARLY STAGES :: Locating and nurturing Positive Deviants Grant writing w/ poverty reduction agency Outreach to Savannah Visitors Bureau Best practices research Incubator capacity building

INITIATIVE 1

+ =

++ + =

$ $ $ $

Partnership program with local hospitality industry

Apprenticeship program for at-risk youth

+ =

++ + =

$ $ $ $

Partnership program with local hospitality industry

Apprenticeship program for at-risk youth

Charisse Bennett | MFA Thesis

GO

VER

NM

EN

T

OTH

ER O

RGANIZATIONS OTHER NG

OS

DEV

ELOPERS

KN

OW

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GE A

ND

TEC

H

LOCAL COMMUNITIES

A

CC

OU

NTA

BIL

ITY

H

ARVEST

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RATIN

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DG

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TIBLE ENGAGEMENT

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| C

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| C

.H.S

.A.

P

ROFIT

BUSINESS PARTNERS GIRL SCOUTS | COASTAL EM

PIRE MO

NTESSO

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RK C

ON

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Savann

ah H

igh

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att

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Homes (Ship Builde

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380

rem

aining units, 140 occupied; 30 units have already been dem

olishe

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EMERGENT STRUCTURES

AIM

ING

AT B

ECO

MIN

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FIT OR

GA

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TION

. DEV

ELO

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SUSTA

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BLE D

ECO

NSTRUCTION MODEL.

E

MP

OW

ER

MEN

T

HEL

P(LA

BOR/IN

SURANCE/EQUIPMENT/MONEY/) PARTNERSHIP TE

CH

NIC

AL S

UP

PO

RT SU

PPO

RT COOPERATION

Savannah city and Chatham county

They work togethor closely and create the Chatham

Environment Forum.

Cultural Affair

The cultural affair office would establish an interpretaional

center in the new community.

C.H.S.A

They are the owner of the site and will provide permission

to emergent structures to work on the site.

Other business partners

Other business partners, JCB for example, could donate

equipments for deconstructing. They could also donate

money, and volunteers. Some of the companies may help

emergent structures to cover the insurance for one extra

day.

Girl scouts

Partner with SCAD, Gatech, and the US GBC, the

Chatham CountySavannah Metropolitian Commission,

and the City of Savannah, they will develop ecovillage

with netzero impact on Rose Dhu Island.

Coastal Empire Montessori Charter School

The new school will purchase new steel structures and

take advantage of the wood frame, rebuilding the school

before next school year.

RK construction

RK construction will provide the technical support for

deconstructing the site.

SCAD

SCAD could bring in students volunteer, produce artwork

with reclaiming materials, and apply design thinking into

the process.

Savannah Tech

Their historic preservation department could help to build

the interpretation center. They can also conduct safety

training on the site.

Structure green

They could build sustainable furniture by using the

reclaimed materials.

Gatech

They will help Girl Scouts to build the ecovillage with

technological support.

Thomas&Hutton Engineering

They could monitor the deconstructing process, giving

necessary support.

Pine Garden

They could selforganize them to volunteer at the site,

reclaim materials, and engage in the process.

OPPORTUNITIES

DMGT 740 SUSTAINABLE PRACTICES IN DESIGN |YUSHI WANG | PROFESSOR BOYLSTON | WINTER 2010

Emergent Structures is a largescale reclamation project

executed by a diverse array of artisans, designers, architects and

other creative professionals, and intended to create an

international model of collaborative material reuse. The goal is to

coordinate the salvage, and distribution of as much of the

building materials as possible, and to record the numerous

innovative reuse projects that transpire over the ensuing year.

PROJECT OVERVIEW

ENGAGING THE C&D INDUSTRY learning. supporting those who would try.

INITIATIVE 2

a

emergent structures

OCTOBER 2010OLD SAVANNAH GARDENS 10 carpenter apprentices 75 volunteers 3 corporate sponsors 900 studs denailed

b

emergent structures

APRIL 2011NEW SAVANNAH GARDENS: 900 studs integrated into ‘new’ trusses in the redevlopment

thank you innovators:

CHSA Development Inc.City of Savannah /Housing Department

so what.

c AUGUST 2011NEW SAVANNAH GARDENS: 500 bricks cleaned in 3.5 hours to be used in the lobby of Phase One

c TOTAL MAN-HOURS 24.5TOTAL BRICKS 505BRICKS/MAN-HOUR 20.6TOTAL COST IF PAID LABOR WAS UTILIZED Lower wage: $0.49/brick Higher wage: $0.68/brick For reference new brick costs from $0.30 to $0.50 per brick. (How could this be!?)

c TOTAL BRICKS 505 x 5 = 2,525 lbsor105 lbs of carbon not released into the atmosphere.

c TOTAL BRICKS 505 x 5 = 2,525 lbsor105 lbs of carbon not released into the atmosphere.or

240 “NET NEUTRAL” ICE CREAM CONES!

TOTAL BRICKS 505 x 5 = 2,525 lbsor105 lbs of carbon not released into the atmosphere.

or

8 people + 3 hours + 1 willing contractor:


Imagine if all of the 181 cities in theUSA that were larger in population than Savannah found 8 people and 1 willing contractor to do the same thing...


Imagine if all of the 181 cities in theUSA that were larger in population than Savannah found 8 people and 1 willing contractor to do the same thing...

43,771NET NEUTRAL ICE CREAM CONESor 8.7 metric tons of carbon never released or over 1,000 gallons of gas never bought, burned or fought for

If

then 8 +

+ =

+ 182 = 8.7 mt of +

d APRIL 2011NEW SAVANNAH GARDENS:

Alternate bid for demolitionof 13 units requires a minimum of

30% recycleand

30% reusethese bids are being written...and bid upon.

The materials at Strathmore Estates

Asphalt shingles: The asphalt on site is in the shingles of the homes. Each roof that contains this type of shingle. There are 1680 feet of asphalt shingles.

Brick: The main source of brick on the site is the fireplaces and the foundation. There are about 2368 square feet of brick per duplex unit.

Door Frames/Window Frames and Other whole units: Each standing house has multiple door and window frames. Most houses still have electrical outlets and light switch covers along with other assorted items.

Gypsum: Most gypsum in the homes is found in the interior walls. There are approximately 2866 square feet of gypsum drywall per duplex unit.

Metal: Most of the metal at the site will be found in scraps, pipes, and in the wiring. The kitchen sinks are made out of stainless steel; they weigh more than 15 pounds each. There is an estimated 2800 pounds of steal at the site.

Porcelain: There is a bathtub, sink and a toilet for each unit. The porcelain in the toilet weights about 20 pounds each. (There is at least 3600 pounds at the site) Each bath tub has about 75 pounds of porcelain in it. (at least 13500 pounds at the site)

PVC: Most of the PVC at the site is found in the siding There was 1205 horizontal feet of it and 400 vertical feet of it per duplex unit.

Wood: Wood is the most plentiful element at Strath-more Estates. There are 30 typical unbraced gable trusses, 350 king studs, and 84 twelve foot floor joists.

This type of digital modeling and material cataloging can be easily replicated in future projects by doing careful measurements and using appropriate programs. There are many books and websites devoted to material studies that can assist with research. -Adrian Perez and Elysia Wells

A pulse of change ideascreates the rhythm of change actions.


and a rhythmof change actionscreates the pulseof change ideas.

EMERGENCE ZONE

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RECLAIMEDMATERIALS


































(Harambee House)



ITERATIVEPROCESS:





studs-to-trusses

bricks

wall caps

tubs-of-aggregate













emergent structures



SCAD | DESIGN FOR SUSTAINABILITY MASTERS of ARTS / MASTERS of FINE ARTSMember: DESIS-USA

Facilitating creative solutionswithin systems in crisis...and within systems of crisis. 3 arenas:Technical Innovation | Social Innovation | Meaning Innovation


Facilitating creative solutionswithin systems in crisis...and within systems of crisis. 3 arenas:Technical Innovation | Social Innovation | Meaning Innovationresource productivitycradle to cradlelow toxicitybiomimicryindustrial ecologyservice and flowlife cycle analysis


Facilitating creative solutionswithin systems in crisis...and within systems of crisis. 3 arenas:Technical Innovation | Social Innovation | Meaning Innovationresource productivity legitimizing alternativescradle to cradle debunking product-basedlow toxicity well being biomimicry quantifying valueindustrial ecology enabling perceptual leapsservice and flow information designlife cycle analysis

SCAD | DESIGN FOR SUSTAINABILITY MASTERS of ARTS / MASTERS of FINE ARTS

Facilitating creative solutionswithin systems in crisis...and within systems of crisis. 3 arenas:Technical Innovation | Social Innovation |

Technical Innovation | Meaning Innovation

SCAD | DESIGN FOR SUSTAINABILITY MASTERS of ARTS / MASTERS of FINE ARTS

Facilitating creative solutionswithin systems in crisis...and within systems of crisis3 arenas:Technical Innovation | Social Innovation |

Technical Innovation | Meaning Innovation

Member: DESIS-USA

Facilitating creative solutionswithin systems in crisis...and within systems of crisis.

How do you teach navigational skills within complexsystems when confined by classroom walls?

Member: DESIS-USA

Facilitating creative solutionswithin systems in crisis...and within systems of crisis.

How do you teach navigational skills within complexsystems when confined by classroom walls?

YOU DON’T.

classroom

dynamicthoughtcreation

innovationincubator

iterativedevelopment

knowledgedissemination

flow ofenergy &

talent

knowledgecreation

‘real world’

classroom


innovationincubator



flow ofenergy &

talent

knowledgecreation

‘real world’communityknowledge

& resources

pre-existingprototypes

agency &governmentalknowledgeand resources

industryknowledge & resources

continuity forcommunity, clientsstudents & college

legitimacy& influencefull and lasting

immersion

facilitated interaction with the‘real world’

classroom


innovationincubator



flow ofenergy &

talent

knowledgecreation

‘real world’

full and lastingimmersion

facilitated interaction with the‘real world’

communityknowledge

& resources

pre-existingprototypes

agency &governmentalknowledgeand resources

industryknowledge & resources

continuity forcommunity, clientsstudents & college

legitimacy& influence

Fall 2009 INTERIOR DESIGN STUDENTS

— detailed floorplans — catalog of materials in 30 units — reclamation of non-structural materials

Winter 2010 DESIGN for SUSTAINABILITY CLASS

—Conceptual map making of the social and political terrain —Extensive cataloging of structural materials —3-dimensional, extracted view model of buildings —engage construction company that wins bid for Phase One —devise on-site re-use concepts; present to strategic partners —engage local non-profits serving minoritues and developing green jobs programs (Harambee House, Union Mission, etc.) —create Community Outreach toolkit —internship with local preservation company

Spring 2010GRAPHIC DESIGN CLASS

—Earth Day booth for education and advocacy —promotional kit for economic growth & local reclamation —community advocacy research and booklet —public school poster campaign on innovative reuse —prototype curriculum for elementary school lesson plans

—Common area furniture for Phase One designed by FURNITURE DESIGN CLASS

Winter 2011DESIGN or SUSTAINABILITY CLASS

—Energy Audit for all businesses in Whitemarsh Plaza —comprehensize restaurant sustainable take-out materials —Completion of Thrive outdoor eating area —public educational event

Summer 2010 DESIGN or SUSTAINABILITY CLASS

—”Springboard” project with Thrive Restaurant and prototypical American suburban strip mall —Statistical research ‘brigade’ descends upon the Girl Scouts reclamation project to determine the quantity and quality of the deconstruction process

—Promotional video being made by DYNAMIC TYPOGRAPHY CLASS

Spring 2011 GRAPHIC DESIGN CLASS

—Earth Day boothpromoting the value of reclaimed objects —Contextual research into behaviors and beliefs of Savannah public regarding reclaimed materials.

—MFA Thesis project

SCAD | Design for Sustainability: enhancing continuity

INITIATIVE 3

green this.

Sustainable Practices :: Whitemarsh Plaza, Savannah, Georgia

JanetCO-OWNER OF WILEY’S: BUSINESS SIDE

• Former public school teacher & competitive BBQ competitor

• Widely known destination for BBQ • New restaurateur • Fast turnover but needs more seating• Environmental ambitions but cost-

conscious• Electric bill = monthly rent

Strippers

green them.

“Get the system in the room.”

Sustainable Practices :: Whitemarsh Plaza, Savannah, Georgia

Outdoor Eating Area

1

Alternative 1-A Alternative 1-B

Strippers

50 miles

100 miles

150 miles

200 miles

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11

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09

0406

0708

05 02

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THRIVE A CARRY OUT CAFEwww.thriveacarryoutcafe.com4700E Hwy 80ESavannah, GA

THRIVE’S GARDEN AT OATLANDwww.thriveacarryoutcafe.com711 Sandtown RoadSavannah, GA

MOONTHYME GARDEN

2712 Livingston AveSavannah, GA

THE GARDEN AT TRUSTEE’Swww.trusteesgarden.com10 East Broad StreetSavannah, GA

FRALI GOURMETwww.fraligourmet.com2700 Gregory StreetSavannah, GA

RUSSO’S SEAFOODwww.russoseafood.com201 East 40th Street at AbercornSavannah, GA

VINCENT RUSSO CATERINGwww.vincerussocatering.com802 Perry CoveSavannah, GA

SAVANNAH BEE HONEYwww.savannahbee.com211 Johnny Mercer BoulevardSavannah, GA

THE GARDEN@BETHESDA www.bethesdaforboys.org9520 Ferguson AvenueSavannah, GA

HERITAGE FARMheritageorganicfarm.com485 Scuffletown RoadGuyton, GA

GREENBRIDGE FARM www.greenbridgefarm.com1302 Zittrouer RdGuyton, GA

HUNTER CATTLEwww.huntercattle.com430 Driggers RdBrooklet, GA

WALKER FARM www.walkerorganicfarm.com6810 Savannah HighwaySylvania, GA

HARVEST LAKE FARM www.hamptonisland.com1300 Retreat Rd. Riceboro, GA

OGEECHEE RIVERCOFFEE ROASTERSSte G, 1100 Brampton AveStatesboro, GA

HOPE GROWS FARM www.hopegrowsfarm.com284 Dover RdSylvania, GA

CLARK AND SONS

400 Clark Farm RdPortal, GA

SOUTHERN SWISS DAIRYsouthernswissdairy.com/279 Rosier RoadWaynesboro, GA

FLAT CREEK LODGEwww.flatcreeklodge.com367 Bishop Chapel Church RdSwainsboro, GA

OAKTREE FARMwww.oaktreesfarm.comPO Bpx 38Jacksonville, GA

ANSON MILLSwww.ansonmills.com1922-C Gervais StreetColumbia, SC

THOMPSON FARMwww.thompsonfarms.com2538 Dixie RoadDixie, GA 31629

SWEETGRASS DAIRYwww.sweetgrassdairy.com19635 US Highway 19 NorthThomasville,GA

WHITE OAK PASTURES www.whiteoakpastures.com22775 Highway 27Bluffton, GA

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0"%,1)+""2)3,-&#$-/)4

5,6,##,*

2010 Produced for THRIVE a carry out cafe by CHARISSE BENNETT [email protected]

Charisse Bennett [email protected]

discovered business needsthat can be met throughsustainable means

uncovered state fundingopportunties

turning skeptics into believers

facilitated the intersections

leadership and guidance where & when needed

Chatham County- Transformative Environmental Retrofits: Whitemarsh Plaza Eco-Demonstration Project Page 23

1 DAY:in with the old, out with the old

GIRL SCOUTS OF HISTORIC GEORGIA ::Centennial Celebration of the founding of Girl Scouts of America :: 2012

ECO-CAMP ON ROSE DHU ISLAND Strategic Partner :: US Green Building Council

INITIATIVE 4

UNBUILD IT, AND THEY WILL COME ::

Turning skeptics into believersthrough demonstration projects.

Building a knowledge base for green jobs industries.

4”

BUILDING ONERoof decking panels :: heart pine 4’ long

DENAILED & ready for action

5” 6” 7”

153

17

186

0

252

9”

1:july 23, 2010

3:august 20, 2010

4: sept 20, 2010AIA Georgia Legacy Charette

5: 2011-2012Design & Build for Girl ScoutsCentennial celebration

2:july 24, 2010


and a rhythmof change actionscreates the pulseof change ideas.

Day 1 at 223 E. Jones Street

5 February 2011

emergent structures

223 E. Jones Street25 February 2011After Tidewater Visit 1

emergent structures

INITIATIVE 5

EMERGENCE ZONE

expo

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RECLAIMEDMATERIALS


































(Harambee House)



ITERATIVEPROCESS:





studs-to-trusses

bricks

wall caps

tubs-of-aggregate













emergent structures

Step Up SavannahCAP (Carpenter’s Apprentice Program)

INITIATIVE 7

—promote ‘positive deviants’ already in the community—raise awareness—create educational tools—incentivize behavior

this ain't junk


junk this ain't junk

For more information about material reclatiom visit www.emergentstructures.com


Gallery shows to pique public interest

photographersdocumentary film makersoral historianshistorianssociologistsanthropologistspreservationistsarchitectscraftsmenartistssocial entrepreneursand so on...

Symposium on reclaiming building materials

INITIATIVE 8

We have parties and awards, too.

2011: 90 units remaining

this is not a board

this is not a boardit’s a springboard for sustainable change.

76,500,000 tons ofmaterial wealthlandfilled ina single year.

195,000 public housing units have met the wrecking ball across the country since 2006, and over 230,000 more units are scheduled for demolition, according to the US Housing and Urban Development Department.

PLACE YOUR CITY HERE

JOINT FUNDRAISERWITH HUMANE SOCIETYOF GREATER SAVANNAH!

1) Register to build apet structure beforeSEPT. 24TH(register by this Friday and get 4 sq ft of reclaimed material free!)

2) Celebrate on OCT. 1STLive and silent auction for the structures, and a Pet Adoption event, all in the middle of an all-day networking event

Visit emergentstructures.org or humanesocietysav.orgfor more information

:Q?(thanks!)

emergentstructures.orgSCOTT BOYLSTON

emergent structures

what today’s marketers need to know: sustainability, and ... · Chatham CountySavannah...

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