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HUMAN-CENTRED SYSTEMS

What can I do with Personas?

• Traditional companies: Personas will add to your market research data desires & fears.!

• Agile-driven companies: Personas will add to your scenarios (user stories), how people take the decisions they take, as well as those factors that influence the consumer experience.

Personas

• Simple plug & play tool for both traditional & agile companies.

Misunderstand its simplicity

• Simple <=> Easy !• Simple <=> Credibility

• Take it serious!• Communicate / coach

Personas

What can I do with Personas?

• Release your brain of tonnes of information in a system that you trust.!

• Transform bulk information in a tool that inspires & empowers the design & developer teams towards action.!

• Build a shared understanding & a common vocabulary.!• Present tangible research results to stakeholders.

You can use personas for:

• To confront ideas and perspectives based in an artefact supported with field data, not in personal opinions. !

• Make tangible a user-centred approach for those skeptic stakeholders / team members.!

• Become a powerful tool to fuel cross-communication among the departments of a company.

What can I do with Personas?

You can use personas for:

But, to achieve any of these purposes,!you should know…

• Its value it’s directly proportional to the time invested.!• It is build through conversations not monologues.!• It is a dynamic tool not a static portrait.!• It should be considered as a guest or, in best of cases, as

another team member.

Personas

Ok, I got it but I am not impressed enough…

Desired level

Adequate level

Personas: Why is smart to give it a try?

Expectations

Expectations Experiences

Personas: Why is smart to give it a try?

laura.ldg@gmail.comhttp://about.me/lauralorenzo/

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pt.linkedin.com/in/lauralorenzodegracia/