What to do to optimize your mobile website for SEO

SEO para E-commerce

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Mobile SEO

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WHAT IS MOBILE OPTIMIZATION?

• Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.


MOBILE SEO BEST PRACTICES


MOBILE SITE CONFIGURATION


RESPONSIVE WEB DESIGN - EXAMPLE


SEPARATE MOBILE URL

Another option is to create a second, parallel site for mobile users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an "m" subdomain.


WHAT IS SCHEMA.ORG STRUCTURED DATA?

• Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.


• Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:

oCreative workoEventoOrganizationoPersonoPlaceoProduct

TYPES OF ITEMS DESCRIBED BY SCHEMA


GOOGLE'S NEW MOBILE SEO RULES

• Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones.

• The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult.


GOOGLE'S NEW MOBILE SEO RULES

• Google Loves One-URL and Responsive Websiteso Social sharing is the new blacko Redirects are slow

• Common Mistakeso Unplayable videoo Faulty redirectso Smartphone-only 404so App download interstitials/popups/modalso Irrelevant cross-linkingo Page speed


• As mobile traffic continues to skyrocket, it’s critical to make the most of Google’s mobile SEO ranking algorithm. By following Google’s recommendations and avoiding common mobile SEO pitfalls, you’ll improve search results for your mobile

CONCLUSION


http://googlewebmastercentral.blogspot.com.br/2013/06/changes-in-rankings-of-smartphone_11.html

https://moz.com/learn/seo/schema-structured-data https://moz.com/ugc/the-definitive-guide-to-googles-new-mobile-seo-rule

s https://www.feedthebot.com/mobile/ https://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-

mobile

LINKS TO MAKE YOUR LIFE EASIER



https://moz.com/learn/seo/schema-structured-data

https://moz.com/ugc/the-definitive-guide-to-googles-new-mobile-seo-rules

https://moz.com/ugc/the-definitive-guide-to-googles-new-mobile-seo-rules

https://www.feedthebot.com/mobile/

SEO para E-commerce NoTopo Internet MarketingDivulgação na Internet com foco em resultados

[email protected](11) 3331.0218 | (11) 3223.9225

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What to do to optimize your mobile website for SEO

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