What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author,...
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Transcript of What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author,...
![Page 1: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/1.jpg)
Video Game Psychology and
Product Engagement
PresentedatHabitSummit,2016
JamieMadigan,Ph.D.
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www.psychologyofgames.com
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Quests
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The Zeigarnik Effect
![Page 5: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/5.jpg)
The Endowed Progress Effect
![Page 6: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/6.jpg)
Things to try…
• Keeptrackforusers• Endowprogress• Threatentotakethingsaway• Forcechoices
![Page 7: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/7.jpg)
Competition
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Related Attribute Hypothesis
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The Frog Pond Effect
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The McKayla Is Not Impressed Effect
![Page 13: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/13.jpg)
Not all rungs in a ladder are equally spaced
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Things to try… • Facilitatecomparisonstosimilarothers• Findwaystocutdatatoputplayerneartopofsmallerlists• FindalternaGvestopointsandranks
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“Free” To Play
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$10
$20
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$10
$20
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Free is an irrational number
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15¢
1¢
![Page 20: What The Psychology of Video Games Can Teach You About Product Engagement - Jamie Madigan, Author, PsychologyOfGames.com - 2016 Habit Summit](https://reader031.fdocuments.net/reader031/viewer/2022030316/587251aa1a28ab852f8b7389/html5/thumbnails/20.jpg)
14¢
0¢
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Things to try… • Experimentwithfreeornon-$opGons• ContrastthemwithpaidopGons• FindwaystoreduceriskforpaidopGons• BecarefulaboutcontrasGngwithfree