What the most effective PR campaign to promote the hospital?
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Transcript of What the most effective PR campaign to promote the hospital?
WHAT THE MOST EFFECTIVE PR
CAMPAIGN TO PROMOTE THE HOSPITAL?By: Nkem Nwajei
2B
WHAT ARE THE GOOD, BAD, AND THE UGLY ON HEALTH CARE AND HOSPITAL IN GENERAL?
BAD GOOD
1. Long waiting time 2. Insurances might not cover all
your bills3. Hospitals can make mistakes4. Hospital food5. Bed side manner Long wait process “need more patient services”1. Hospital bill2. Wrong or alleges to medication3. Culture difference on trained
nurses and doctors
Dedicated doctor and nurse working in the children cancer ward
Being treated regardless you have the money
New, advance technology available to doctors to find the problem and solve it.
Hadash.org
IT’S YOUR HEALTH, DON’T YOU CARE? http://www.youtube.
com/watch?v=Lo8A0ctmd1k
http://blip.tv/battlingandbeatingcancer/battling-beating-cancer-helping-patients-get-through-chemo-other-treatments-4042118
(paco18, 2007)
(Kanazawa, 2009)
("Health insurance does," 2009)
MY ACTION
WHAT AM I HOPING TO DO? WHAT I HOPE TO ACCOMPLISH?
I hope to establish a two hour seminar with a panel discussion to answer that have question on certain health concerns.
The reason being most when ask by their do you have any question don’t ask them
So I hope to create a peaceful atmosphere so people can come up and ask.
I hope to have people fill out a survey which I shall create to find out what kind of commercials get people interested about their health and want to get tested.
Then at the end I shall create a commercial on a health concern and try to get it broadcast in school or on the web.
CITES
Clark, C. (2009, December 23). The five best things and five worst things about healthcare in 2009. HealthLeaders Media, Retrieved from http://www.healthleadersmedia.com/content.cfm?topic=LED&content_id=243951
Kanazawa, M. (Writer) (2009). Transforming the customer experience to ‘thrive’ [Web]. Retrieved from http://www.bigideastobigresults.com/archives/292
paco18, P. (Videographer) (2007). Hiv/aids testing awarness [Web]. Retrieved from http://www.youtube.com/watch?v=Lo8A0ctmd1k
Battling & beating cancer - helping patients get through chemo & other treatments [Theater]. (2010). Available from http://blip.tv/battlingandbeatingcancer/battling-beating-cancer-helping-patients-get-through-chemo-other-treatments-4042118
Health insurance does not equal health care! [Web]. (2009). Retrieved from http://www.blackandwhiteisgray.net/blog/2009/09/03/m/