WHAT THE HELL IS VIRTUAL REALITY?

Yes, this presentation is in comic sans but don’t worry it’s virtual comic sans.

VR, AR, 360° videos• Virtual reality (VR) is an artificial, computer-generated

simulation or recreation of a real life environment or situation. It immerses the user by making them feel like they are experiencing the simulated reality firsthand• Augmented reality (AR) is a technology that layers computer-

generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it• 360° videos, also known as immersive videos are video

recordings where a view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction like a panorama.

VR, AR, 360° videos

Yes, you really look THIS stupid!

Some history of VR/ARVirtual Reality and Augmented Reality are not new:

• First theories: 1958 (Morton Heilig, movies director)

• First VR/AR set was created in 1968 (I. Sutherland), it was HUGE!

• The term “Virtual Reality” was created in 1989 (Jaron Lanier, a nerd)

• Il tagliaerbe (The Lawnmower man), 1992 a movie about Virtual Reality

• Virtual Boy (1995, Nintendo). A disaster.• 2000s Second Life. Yes, you tried it, don’t say you

don’t.

How does VR works?• A movie (or a game) is streamed in two

different (but similar) parts.• The glass or visor you’re wearing will use

either the two feeds sent to one display or two LCD displays, one per eye.

• Special lenses will focus and reshape the picture for each eye and create a stereoscopic 3D image by angling the two 2D images to mimic how each of our two eyes views the world ever-so-slightly differently.

• The goggles you’re wearing will detect head movements to “change” the video accordingly

• If interactive, you’ll have physical controls, you can use to interact with the VR world

• You’re in the movie!

How does AR works?• The first approach is based on the positioning of

visual cues or "markers" including gestures or movements that are seen by a camera on a computer or a mobile device. Content is placed according to the position of the markers

• Apps & Games are available for cheap (or free)

• The second approach is to interpret the location of a mobile device and the character of the objects in the field of view of the device (i.e. a table) and put content in the environment accordingly

• Microsoft HoloLens are available at ~3.000$, they use the second approach

How can I DO VR/AR?There are many platforms available to create VR/AR content, in some cases a dedicated hardware is needed…

• https://aframe.io (create VR content with HTML)

• 360 cameras (from 100$ to infinity & beyond)

• Game Engines (Unreal Engine, Unity, etc…)

• Apps & Software (free or $$$)

Ok, I want this! How much does it cost?• Oculus Rift: 699€ + 199€ + a powerful

PC• HTC Vive: 899€ + accessories + a

powerful PC• Sony Playstation Vr: 399€ + PS4

console + TV• Google DayDream: 79$ + smartphone • Samsung, etc… From 29$ +

smartphone• Chinese cardboard factories:

peanuts + smartphone

What should I buy? Ask PORN in a couple of yearsAdult industry is the main driver of modern technology for entertainment. :-) If you don’t believe me...

• 50s Porn standardized Super8 film• 80s VHS vs Betamax: porn chose VHS. • VHS WON• 80s/90s ASCII PORN, long before the Internet. NO JOKING.

https://en.wikipedia.org/wiki/ASCII_porn (SFW)• 90s Richard Gordon pioneered online payments (for porn websites)• 2000s HD-DVD vs Blu-Ray: porn chose Blu-Ray. • Guess what? Blu-Ray WON• 2015 A friend of mine told me VR porn websites are available.

PlayStation VR doesn’t support them (yet). Companies have not chosen a reference platform (yet)

Want to know more? Visit: https://is.gd/porntech (SFW)

I don’t care about porn. I want to do E-COMMERCE!VR/AR: a new mindblowing experience for both e-commerce & bricks-and-mortar. Brands are investing in VR more than ever.

• Try your clothes with an AR Mirror• AR Catalogues (see prev. slide)• eBay opened the world 1st Virtual Reality Dep.

Store: https://vr.ebay.com.au & https://is.gd/ebayvr• Brands like Dior, Tommy Hilfiger, etc… are investing

in VR• IKEA has a VR app to experience furnitures you

want to buy

(see: http://www.slideshare.net/MattiaCrespi1/vr-ecommerce)

Recap!•VR is cool•VR is not new•VR is cheap•VR is already in use for e-commerce

QUESTIONS?

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