What the f**k is lean startup and why should I care?
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Transcript of What the f**k is lean startup and why should I care?
•! Innovation requires a new approach!
•!Reduce unnecessary waste!
•!Maximise efforts for:!
•!Learning!
•!Speed!
•!Focus!
•!Doing not documenting!
“I don’t care how smart you are. "Every design solution you put out there is
a hypothesis.”!Jeff Gothelf, Proof NYC!
Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
1! 2! 3!
Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
Focus: Growth!
1! 2! 3!
Problem/ solution fit!
Product/market fit!
Scale!
Focus: Validated learning!
Experiments: Pivots!
Focus: Growth!
Experiments: "Optimisations!
1! 2! 3!
“Customers don’t care about your solution. They care about their problems.”!
Dave McClure, 500 Startups!
•!Find a problem or social need worth solving!
•!Define your early adopters!
•!Engage customers throughout!
•!Continually test through iterations!
•!Have a clear vision !
•!Be flexible about how you get there!
•! Craft a killer value proposition!
•! Focus, focus, focus!!
"Almost every client I’ve ever worked for
who is seeking greater market share
has had no clear value proposition.”!Leisa Reichelt!
Startup prioritizer!What’s most important for your startup? Context is key.!
There’s a finite amount of resource available!
Have I built something people want?!
•! “Fake it, before you bake it”!
•! Test & learn:!
–! Create a prototype!
–! Landing pages!
–! Pricing/monetisation!
•! Start with the core features (MVP)!
•! Experiment, the web is your lab!
•! What will you measure?!
You’ve launched, now what?!
•! Don’t be a feature pusher!
•! 80% optimising, 20% new features!
•! Keep iterating!
•! Time to get investment/advisors/mentors!
•! Ongoing resources & costs!
•! Customer service/experience!
“Vanity metrics make you feel good but don’t offer clear guidance on what to do.”!
Eric Ries, The Lean Startup!
1.!Learn often, fail fast and get out of the building!!
2.!Fake it before you make it.!
3.!Start small then scale up.!
4.!Keep iterating.!
5.!Don’t lose sight of the vision. !
6.!MVP: minimum awesome not awful. !
7.! The web is your lab, keep testing and measuring.!