What the F*** is UX?
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Transcript of What the F*** is UX?
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What the F*** is UX? @LadiesThatUXCph | #ltuxcph
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Agenda
1. LTUX-CPH
2. Momondo
3. Food (20 mins)
4. Talk
5. Exercise
6. Presentations
7. Network
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Ladies that UX User Experience at Momondo
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momondo was founded on the belief that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
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A little about usOur journey to momondo
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Rosa Medina Fàbregas
Service, Graphic and UX Design
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Industrial Design and Sustainability
Rosa Medina Fàbregas
Service, Graphic and UX Design
Kate Saunders
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Industrial Design and Sustainability
Rosa Medina Fàbregas
Service, Graphic and UX Design
Kate Saunders
Graphic, UI and UX Design
Dena Porkar
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momondoOur approach to UX at momondo
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Playfulness
Unique- Insights
Powerful-visualization
Price-transparency
Accurate data
RelevantEase;of;use
enableinspire UX
Instant
Seamless Clever-math
We inspire and enable everyone to be their own best travel agent
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AccommodationFlights
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AccommodationFlights Discover
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AccommodationFlights
App (iOS & Android)
Discover
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AccommodationFlights
App (iOS & Android)
Discover
Personalisation
Product data
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UX Designer
Product Owner
Product Optimisatio
n
Head of Product
Visual Design
Development
SalesQAFront-End
DesignOperations
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UX Designer
Product Owner
Product Optimisatio
n
Head of Product
Visual Design
Development
SalesQAFront-End
DesignOperations
Product Strategy Information Architecture
Experience Map Personas
User Journeys Features Stories
Data Driven Design Sketching
Wireframing Prototyping
Testing
Agile UX Design Feedback
QA Review
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Day-to-day - Set up goals for the week. (UX + PM) - Research. (UX) - Workshops with the experts. (UX + who is needed) - Wireframing and iteration (UX + design + PM) - Presentation to stakeholders (UX + design + PM) - Iteration based on feedback (UX + design + PM)
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Day-to-day - Developing and shaping the concept - Research - A LOT of wire-framing in Axure - Alignment with other teams and stakeholders - Iterate, Iterate, Iterate - Working closely with designers and developers.
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Day-to-day - Stand-up with teams - Wireframing and concept development (invision,
principle and axure) - Backlog refinements and planning - Strategy and story writing - Collaborative workshops and feature kick-offs - Facilitation and QA
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What do we want to learn from Ladies that UX?Group learnings
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Agile testing methods
UX tools and methods
elsewhere
A-haa career moments Network
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Any questions?
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Welcome and enjoy!!
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Food 🍴 🍲 🍻
see you in 20 min 😉
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What the F*** is UX?
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UX design is the process used to determine what the experience will be like
when a user interacts with your product
Laura KleinPrincipal at Users Know, Author of UX for Lean Startups
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The creative and analytical process of determining what a website, device, or piece of software is going to be
Steve PortigalPrincipal at Portigal Consulting, Author of Interviewing Users
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You can’t design experiences, but you can design for them
Dan Makoski
VP of Design at CapitalOne
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It’s a commitment to developing products and services with purpose,
compassion, and integrity
Whitney Hess
Experience Design Coach at WhitneyHess.com
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New field
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“Just sprinkle
some UX on it”
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The size does matter
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shapeTIT
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The roles
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UX Designer
User Researcher & Analyst
Content Strategist Information Architect
Interaction Designer
UI Designer
Visual DesignerUsability Tester
Project Manager
Front End Developer
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User Researcher
& Analytics
Understanding the user through
observations and other research
exercises to gather insights & data
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Content Strategist
Planning for the creation, delivery
and governance of usable content
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Information Architect
Organizing information in a product
or website in a usable way
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Interaction Designer
Designing interactive behaviours
with a specific focus on their use
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Project Manager
Hold the responsibility of the
planning and execution of a project
and delegating to their team
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Usability Tester
Evaluates a product or functions
by testing it with users and collecting
data to evaluate the test
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Visual Designer
Designing the visual qualities in
an aesthetically pleasing way
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(User Interface)
UI Designer
Designing the look and feel,
the presentation and
interactivity of a product
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Front End Developer
Building the interactive behaviours
to be used by the user
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Find yourself
& own it!
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Preach it!Preach it!
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Exercise
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Presentation
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Thank you for tonightNext meet up February 8th 2017
“Panel;How to get that awesome job?!”
At Founders!
@LadiesThatUXCph | #ltuxcph
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Network
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• https://uxmag.com/articles/the-differing-roles-of-the-ux-designer
• https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
• http://blog.templatetoaster.com/designers-must-know-culture-influences-ux/#utm_source=F&utm_campaign=N&utm_medium=M
• http://uxmastery.com/ux-roles-within-ux/
• https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/
• http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htm
• http://blog.careerfoundry.com/ui-design/the-difference-between-ux-and-ui-design-a-laymans-guide/
Articles