What The Eye Can't See
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Transcript of What The Eye Can't See
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Users are dumb
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and incredibly busyand incredibly busyand incredibly busyand incredibly busywhat we don’t what we don’t what we don’t what we don’t seeseeseesee
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Inattentional blindness
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change blindness
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spot the error message
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beforebeforebeforebefore after or next toafter or next toafter or next toafter or next to
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what we do seewhat we do seewhat we do seewhat we do see
http://flickr.com/photos/naoh
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Pre-attentive processing
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Colour is pre-attentive
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Shape is pre-attentive
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Where’s the red circle now?
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Preattentive Processing
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the whole is more than the sum of its partsthe whole is more than the sum of its partsthe whole is more than the sum of its partsthe whole is more than the sum of its parts
www.lisarienermann.com
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Which way to the toilets?
Thisisbroken.com
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gestalt principles
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. .
From moonbird's Flickr stream
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page elements create lines & shapes
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so common it becomes invisibleso common it becomes invisibleso common it becomes invisibleso common it becomes invisible
http://flickr.com/photos/morgantepsic
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alerts
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what the user sees
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to sum up…to sum up…to sum up…to sum up…