What the Bakery has learnt baking brands and "start ups" together
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1 Year In what the Bakery has learned taking new technologies to trial market for brands
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This was a talk I gave at KPMG's "meet the new kid". Its about what brands and start ups / innovative tech companies have learnt working together to take technology to market
Transcript of What the Bakery has learnt baking brands and "start ups" together
1 Year In
what the Bakery has learned taking new technologies
to trial market for brands
How we get tech to market for brands
Why It Matters
What we’ve learnt
How we get tech to market for brands
Why It Matters
What we’ve learnt
DIFFERENT WORLDS. Different languages. Different expertise.
THE UNIQUE THING WE DO IS “FIND THE MARKET” FOR THE TECH COMPANIES
HOW WE TAKE TECH TO TRIAL MARKET IN 8 WEEKS
examples
examples
How we get tech to market for brands
Why It Matters
What we’ve learnt
Software is eating the world
Innovation is doing not talking
Experiences > comms
Thanks to John V Willshere
How we get tech to market for brands
Why It Matters
What we’ve learnt
1. The appetite is huge AND GROWING
2. Curation Matters
3. BRANDS DON’T care about the technology
“A virtual assistant that can help by finding the best answer to a ques>on be?er than human”
4. Stage Matters
5. Process Matters
TIMING PLAN
Wednesday: Source Data Feeds
Friday: Start Tes4ng
Tuesday: Finish Tes4ng and get Client Feedback
Thursday: Amends
Frday: Go Live
6. People matter as much as product
AND ONE THING THAT DOESN’T matter: location
WE’RE GREAT AT GETTING THINGS TO TRIAL THAT NORMALLY WOULDN’T
“We spent 6 months planning an innova>on and got the plans signed off at every level. And then it got killed” (O2)
We basically prototyped Nike Fuel Band 3 years before Nike and it got killed” (Phillips)
1 Year In
what the Bakery has learned taking new technologies
to trial market for brands
