What price reputation?
-
date post
13-Sep-2014 -
Category
Business
-
view
137 -
download
2
description
Transcript of What price reputation?
What price reputation?
@TargetPR
Sarah Bryars, Target Public Relations
What price reputation?
1. The business case for reputation
2. Where reputation comes from
3. How PR fits in
1.The business case for reputation
“At the start of 2013, corporate reputations accounted for nearly 35% of market capitalisation across the FTSE350.”
Reputation Dividend
“Reputation valuation is based on the notion that a company’s corporate reputation creates economic value by building confidence among the investment community that it will deliver the financial returns promised or expected.”
Reputation Dividend
The impact of a crisis on shareholder value?
“Winners gain 10% - Losers lose 15%”
Oxford Metrica
YouGov and PRCA
Three core areas where a strong reputation has a perceived economic value to the business:
1.Performance – attracting business/customers
2.People – pride and motivation
3.Influence – credibility
YouGov and PRCA
Survey of in-house communications directors:
72% say their board believes reputation has an extremely or reasonably strong link with financial performance.
YouGov and PRCA
Who takes responsibility for reputation
in your business?
2. Where reputation comes from
Action
Leadership
Values in action
3. How PR fits in
Public Relations
Not…
Public Relations
Not…
Public Relations
Not…
Public Relations
Is…
Public Relations
Is…
Public Relations
Can…
www.targetgroup.co.uk
Who is taking care of your organisation’s reputation?