Sponsors and Project Managers - An organizational structure proposal
What organizational structures and processes do managers use to oversee new product development
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Organizational structure and processes to oversee new product development
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Transcript of What organizational structures and processes do managers use to oversee new product development
Organizational structure and
processes to oversee new product development
Johnson & Johnson
Company that uses customer driven engineering to develop new products, incorporating customer preferences in the final design.
Budgeting for New Product Development
Idea Screening
Organizing New Product Development
Cross Functional Teams
Stage – Gate Systems
OR
Stage Gate System
Idea Generation
Idea Screening
Concept Development and Testing
Marketing Strategy
Development
Business Analysis
Created By:
Rohit Kumar Mittal IIT (BHU), Varanasi
During an internship by:
Prof. Sameer Mathur IIM Lucknow
