What Ohio Librarians Want to Know

About College and University

Faculty and Student Users

Chandra Prabha, OCLCLynn Silipigni Connaway, OCLC

Brenda Dervin, OSU

Academic Library Association of Ohio30th Annual Conference

Dayton, OhioNovember 12, 2004

Sense-Making the information confluence: The whys and hows of college and university

user satisficing of information needs

• Project funded by:

– Institute of Museum and Library Services $ 480,543 grant to Ohio State University

– Ohio State University (OSU)$209,340 in kind contribution

– Online Computer Library Center (OCLC)$319,412 in kind contribution

SENSE-MAKINGTHE INFORMATION CONFLUENCE:

PROJECT PHASES

Project durationCalendar years, 2004 and 2005

Four phases:I. Literature reviews and dialogueII. Sense-making surveys: online & phoneIII. Focus group interviewsIV. Structured observations

SENSE-MAKINGTHE INFORMATION CONFLUENCE:

STUDY POPULATIONS

• 44 colleges and universities

• 100 mile radius from Columbus

• 400 informants -- 100 each: faculty, graduate students, undergraduate students, and netLibrary users

• Samples, stratified by Carnegie institutional class codes

SENSE-MAKINGTHE INFORMATION CONFLUENCE:

PROJECT DIALOGUES

– Local Advisory Committee

– National Advisory Committee

– OCLC Members’ Council

– OCLC Board of Trustees

Sense-Making the Information Confluence: Local Advisory Committee Participants

• Library director or representative from each of the 44 academic institutions + the directors of geographically contingent public libraries

• 79 were invited

• 31 participated

Half-day Forum at OCLC Dublin CampusApril 7, 2004

In your judgment, what are the

BIG UNANSWERED QUESTIONS

about users of

information services?

1. Big unanswered questions about users

• Who are the users?• How do we define/categorize our users?

• Where are they getting their information?• What are they using for research?

• Why don’t users think of the library first?• Why aren’t they using our services?

If we could get answers to these

big unanswered questions

about users,

HOW WOULD THE ANSWERS HELP

in your work?

2. How would the answers help?

• Planning/changing the library mission

• Allocating, organizing of resources

• Developing collections, designing services

• Developing training materials for users & staff

• Marketing my library

What explains

WHY THESE QUESTIONS

are not yet answered?

3. Why these questions are not answered?

• Users haven’t been asked right questions– Questions change, users change

• Not enough agreement – On identifying issues

• Our attitude toward users – Users need to learn from us, not us from users

• Libraries focus on themselves – not broader

• Too rapid change, dynamic technological changes

What are the

biggest challenges the

ADVANCE OF ELECTRONIC

INFORMATION SYSTEMS

presents to library and

information services in

serving users well?

4. Biggest challenges of the advance of electronic information systems

• Too much information, too many choices

• Not knowing what resources users will use

• Users not in the library– Interaction/service/access to remote users

• Designing systems for users – not librarians

• Competing with - Google, Amazon, Ask Jeeves…

As you look at these challenges,

WHAT UNDERSTANDING OF USERS

would help us handle these

challenges better?

5. What understandings would help?

• What users need/want – Why they need, how they approach their

information needs• How users locate/approach information

– What barriers/frustrations they face

• How users “view” information

• Current usage patterns– Current demographics, different study

patterns

Some people say

we know a lot about users, but the

understandings aren't available to

us in useful ways.

WHAT’S YOUR OPINION?

If you agree, what would need to be

done to make the knowledge about

users more useful?

6. Why understandings of users not available in useful ways

• What is systemized does not help

• What practitioners really know is not systemized

• Insight does not necessarily produce change

• Do not collect relevant data– Do not know how to analyze data– Do not use managerial data

• Need local/institution specific surveys

Others suggest that we are buried in a mountain

of conflicting understandings of users –

that just about everyone --

service, resource, and technology providers,

librarians, and researchers

in just about every field --

has something to say about users.

If you agree with this,

what would need to be done to make this

mountain of understandings more useful?

7. What would make the mountain of understandings of users more useful?

• Stop thinking of typical/global users– Focus on local users/customers

• Integrate commonalities among studies– Link findings from other disciplines, groups

• Simplify the language– Develop common vocabulary to communicate

• Make LIS interdisciplinary

As you look at the differences between

how practitioners and researchers

look at users,

have you found this difference a barrier

in any way?

If so, how? What do you think could be

done to diminish this barrier?

8. Differences between how practitioners and researchers look at users

• Researchers ask why questions• Practioners are interested in how questions

• Researchers see users in abstract• Practitioners see users in real-time

• Pursue collaborative research– Make practitioners an integral part of research

Have you found strengths and

advantages in the diversity of

understandings about users?

If so, what are these and how have

they been useful to your work?

9. How the diversity of understandings about users help

• Helps in providing services

• Provides depth and perspective

• Is frustrating

• Different solutions to different problems

If you could wave a magic wand,

what would help you to apply the

different ideas & research about users

to your work in more useful ways?

10. What would help you to apply research…

• Blending from public, schools and academia– Commonality of research/skills

• Focus on the format of information– Create one-step access to electronic resources

• How users gather and use information– List ways users access/use information

• Conferences on understanding users

• Simplify research results

Sense-Making The Information Confluence:

Research Approach

Five situations that needed input…..

1. Troublesome situation in university /college life

2. Situation involving research or scholarship

3. Troublesome situation in life outside of university/college context

4. Situation in university/college with most input from electronic sources

5. Situation in life outside of university/college life with most input from electronic sources

What Ohio librarians want to know About college and university Users…

Pressing?????

• Who are the users?

• Where are they getting their information?

• What users need/want?

• How users locate/approach information?

• Why don’t users think of the library first?

Time for your input…

END NOTES(1) Cite this presentation as:Prabha, Chandra; Connaway, Lynn

Silipigni; & Dervin, Brenda (2004). What Ohio librarians want to know about college and university faculty and student users. PowerPoint presentation at Academic Library Association of Ohio, 30th annual conference, Dayton, Ohio, November 12, revised for placement online at: http://www.oclc.org/research/presentations/prabha/alao2004.ppt

(2) This presentation is one of the outcomes from the project “Sense-Making the Information Confluence: The Whys and Hows of College and University User Satisficing of Information Needs." Funded by the Institute of Museum and Library Services, Ohio State University, and the Online Computer Library Center, the project is being implemented by Brenda Dervin (Professor of Communication and Joan N. Huber Fellow of Social & Behavioral Science, Ohio State University) as Principal Investigator; and Lynn Silipigni Connaway (OCLC Consulting Research Scientist III) and Chandra Prabha (OCLC Research Scientist), as Co-Investigators. More information can be obtained at: http://imlsosuoclcproject.jcomm.ohio-state.edu/