What Not to Write - Makeover Your Content Creation
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What Not To Write| Makeover Your Content Creation Ellen Gomes Content Marketing Specialist November 5, 2014
description
Today’s Content Marketer needs to be fashion-forward — no, not their attire (that’s a bonus), but in their approach to content strategy and creation. This webinar will take you through your own content closet and show you how to: -Choose content that flatters your brand -Invest in quality content assets, and make them last -Mix and match complementary content pieces -Identify trends and experiment with your content creation with confidence Make your content snappy, coordinated and successful—Join Ellen Gomes, Content Marketing Specialist at Marketo for this webinar!
Transcript of What Not to Write - Makeover Your Content Creation
What Not To Write|Makeover Your Content CreationEllen Gomes
Content Marketing Specialist
November 5, 2014
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About Me
• Content Marketing Specialist at Marketo• Fun Fact: I am a cat lady... get ready!• I’m hip, I’m cool, I’m on twitter:
@egomes1019
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It’s not an intervention but…
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Does this content look good on me?
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Create Winning Content
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#1: Identify Your Audience
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#2: Define Your Goals
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#3: Invest Wisely
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Types of Content: Guides
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Guides
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Types of Content: ebook
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Ebooks
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Types of Content: Infographic
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Infographics
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Types of Content: Blogs
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Blogs
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#4: Work Smarter
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#5: Practice Safe Experimentation
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#6: Make It A Habit
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#7: Keep Learning
- Follow content marketing leaders on twitter
- Find a few aspirational brands to follow
- Track your competitors
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Questions
