What Not To Write | Makeover Your Content Creation
23
What Not To Write|Makeover Your Content Creation Ellen Gomes Content Marketing Specialist May 2015
Transcript of What Not To Write | Makeover Your Content Creation
What Not To Write|MakeoverYour Content CreationEllen Gomes
Content Marketing Specialist
May 2015
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
About Me
• Content Marketing Specialist at Marketo
• Fun Fact: I am a cat lady... get ready!
• I’m hip, I’m cool, I’m on twitter: @egomes1019
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
It’s not an intervention but…
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Does this content look good on me?
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Create Winning Content
Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#1: Identify Your Audience
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#2: Define Your Goals
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#3: Invest Wisely
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Types of Content: Guides
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Guides
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Types of Content: ebook
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Ebooks
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Types of Content: Infographic
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Infographics
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Types of Content: Blogs
Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Blogs
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#4: Work Smarter
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#5: Practice Safe Experimentation
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#6: Make It A Habit
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
#7: Keep Learning
- Follow content marketing leaders on twitter
- Find a few aspirational brands to follow
- Track your competitors
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 5/27/2015
Questions
Contact Me!
Twitter: @egomes1019
Email: [email protected]
Additional Resources:
The Definitive Guide to Engaging
Content Marketing
Get your copy:
www.marketo.com/dg2ecm
