What makes each product so special?

TOPIC: Topic 4: Marketing LESSON TITLE: New Product Development (NPD)LEARNING INTENTION: To understand the process of developing a new product

COMPETENCY FOCUS:Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment. [IB Learner Profile Development: Open-minded]

Success CriteriaBy the end of the lesson, I can…

1) Classify products by line, range and mix2) Describe the NPD process, using examples3) Analyse the importance of innovation in an era of rapid technological change.

SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.

CRITICAL THINKING KEY:

Knowledge Application Analysis Evaluation

Mix and Match

Line

Range

Mix A set of related products sold by a business

All of the types of products made by a business

The variety of product lines that a producer produces or a

retailer stocks.

Sequencing

Put the process in the correct order.

Idea Screening

Test Marketing

Product Development Concept Testing

Launch

New Product Development Process

Idea Screening

Test Marketing

Product Development

Concept Testing

Launch

TASK

Invent your own product.

Your product must have a USP.

You must invent your product following the NPD process. What would happen at each stage?

Assessment

Your peer will assess your idea against each stage of the NPD process.