What Makes a Great Website

40
iMarketingIreland.com What Makes a Great Business Website? You Will Be Surprised!
  • date post

    17-Oct-2014
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    Business

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description

Introduction to what makes a great website for small businesses and start-ups.

Transcript of What Makes a Great Website

Page 1: What Makes a Great Website

iMarketingIreland.com

What Makes a Great Business

Website?You

Will Be S

urprise

d!

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A lot of people think it’s just...

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Beautiful Design

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Beautiful Design

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Why?

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A good website must have a

PURPOSE

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SELL STUFF

Donate

Build a listGET FANS

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A great site is...

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100% Goal Focused

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So, what does this mean for your

business?

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1. Content Plan2. Sales Funnel3. Test and Measure

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Content is....

King

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Great content gets...

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Crowds

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and...

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Builds Credibility

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A Sales Funnel and Testing +

Measuring go hand in hand.

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Your OnlineSales

Process

List Sign-up

Quote

Spec

Sale

SALES FUNNEL

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Analytics and A/B Testing.

IMPORTANT!

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Google Analytics and Website Optimizer.

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Test each part of the Sales Funnel.

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TO SALES

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Also, make it easy for people to tell

their friends.

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Typical Checklist includes...

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Conversion FormOne click social bookmarkingRSS feedFacebook integrationCommenting enabledClear designGreat FREE content

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FREE Contentspreads

Virally

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MOST IMPORTANTLY

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HELPPEOPLE

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Be

Useful

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Have

CoolStuff

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and you will get...

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lots of...

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View your website as a...

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1 - 2 - 1

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conversation...

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with your

Customer

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Now you know the key to a

great website.

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Check out iMarketingIreland.com/blog

for some cool Internet marketing tips.

Page 40: What Makes a Great Website

CREDITS: Images from Flickr Creative Commons

Slide 9 http://www.flickr.com/photos/laffy4k/4564776861/

Slide 12 http://www.flickr.com/photos/a-k-o/3080614645/

Slide 14 http://www.flickr.com/photos/jamescridland/613445810/

Slide 16 http://www.flickr.com/photos/yakobusan/2363688612/

Slide 22 http://www.flickr.com/photos/satguru/3712855369/

Slide 33 http://www.flickr.com/photos/amagill/3366720659/

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