What is your Value?

Российский государственный педагогический университет России, Санкт-Петербург

Enschede,31 March 2014 The Netherlands

Ing. Matthijs H.M. Hammer M.Sc.Senior lecturer EntrepreneurshipSchool of Business, Building & TechnologyPhD ResearcherFaculty of Product Innovation Management

доброе утро!

Goede morgen!

• Short general introduction

• Theory:• What is talent?• What is a business opportunity?

• Practice:• Create new opportunities

Menu

What are talents?

Knowledge

Application

Behaviour

Talent

Source: N. Vloon, 2002

Structure

Context

How do you Distinguish them?

What is the item below?

Prototyping

Prototyping• Object or pattern recognition (Matlin, 2002)• Feature-analysis model and recognition-by-

components model (Biederman, 1995)• Combination of attributes associated with an

object or pattern (Solso, 1999)• Methodology of cognitive psychology for talent

identification (Solse, 1999, Bartel & Wiesenfeld, 2013)

Prototype of a talent

1. You like it to do.

2. It costs you not much effort to do.

3. Peers acknowledge you perform above

average.

Source: Hammer & Vloon, 2014

What suites You?

• What do You like?• What distinguishes You?• What is appreciated?

Problem:

You don´t know for yourself.

Identify Your talents

• Use tools as:– 360° Feedback– Personal SWOT– Explicit Your context

Development of Talents

• Training in the same context, maintain the talent.

• Training in a different (future orientated) context, increase the talent, makes it more valuable.

Solves customer problems

Positive net cash flow

Manageable risk

Superior product

Change industry

Prototype of Business opportunity

Task1. Make small groups

2. Identify situations for new business opportunity

1. Solves customer problems

2. Positive net cash flow

3. Manageable risk

4. Superior product

5. Change industry

Do it!

Спасибо за внимание

Thank You for your Attention